On our official channels, we say this about ourselves:
TRIAD is an independent digital studio that makes Effective Creatives that helps brands progress their businesses.
In simple speak we are:
· Digital first
· Nimble, agile
· All craftsmen in our own right, we don’t have a paper pusher, or an armchair critique amongst us, we all get down to the making, together
· We make sure that we are accountable for the work we put out. That makes us obsessed with goals, fanatical about how we can gauge progress.
· No hierarchies. Only what works, derived from healthy conversations and debates.
Our people are hardworking, curious, and really really like what they do. We’re also T-shaped. Which means our curiosity takes us beyond our specialties and we add on to our knowledge so we can have better conversations with our clients, our co-workers.
We are an end-to-end digital studio. Here’s the span of our services:
1) Strategy and branding
2) Content making and creative ideations
3) Social media and ecommerce platform content management
4) Campaigns
5) Marketing automation support
6) Paid media
Paid Media in TRIAD
We wanted to house paid media within the studio so we can be nimbler in our recommendations, sharper in our insights, and agile whenever we need to optimize. We have a good working relationship with key digital and ecommerce paid media platforms. Given that our work is regional, we have good insights on what works for the region, for both B2B and B2C clients. To date, we have not yet failed in the goals we commit to.
Your responsibilities:
- All paid media operations – from planning, to optimization, to reporting.
- Interface with all media owners on behalf of TRIAD,
- Have experience in all paid search channels, including PPC, search, display and paid social
- Experienced in bid management, conducting keyword research & competitor analysis
- Experienced in reporting, analysing and interpreting data for campaign performance and feeding back to key stakeholders with proposed actions
- Maintain sufficient reports to communicate paid media performance with our clients and the team
- Utilising bid management tools to help drive KPIs
- Audit work and continued optimisation
- Regular testing new strategies and relevant betas You will specifically look into the best ways we can plant and seed content to reach the audience we want to reach. You will constantly discover new formats, platforms, channels, and you will share your findings with the aim of testing, trialling, and implementing them into our projects.
- Prepare analysis to help provide insights to the wider team / business
If you think you're a fit, drop us a line at [email protected]
