Job Responsiblity:
- main person strategizing and heavily involved in planning of content (Create content or event calendars)
- Work with executers content writers/video production team to execute the making of the content (e.g emphasizing the points to focus on each post to achieve the best results)
Skillsets requirement:
- Someone who knows how to market research to learn about current trends and target audiences.
- Someone that can understand the clients’ needs and client products to plan the content to meet those objectives.
- Able to analyze different products, different industry (e.g childcare/insurance/property or platforms and channel to curate the suitable contents
- Someone that understands and able to incorporate SEO guidelines
- Someone that can keep up with marketing statistics, provide and make use of demographic information from the statistics to convert into results based on client needs (views/likes/leads depending on what they want)
Background wise
- someone who has experience in doing marketing with data analytics be it experience from previous job or in school
