Contract: 1 year
Location: Changi Airport
Working hours: Mon - Fri (9am - 630pm)
Responsibilities
1. Assisting Regional Marketing Initiatives
- Support in planning and execution of integrated promotional campaigns and regional marketing activities (includes both online and offline)
- Support and execute content strategy for social media and other marketing communication
- Collaborate with the marketing team to ensure timely and effective implementation of initiatives.
2. Campaign Operations:
- Work with external creative agencies to develop and manage all marketing collaterals and assists in copywriting and proofreading of materials
- Work with appointed agencies and 3rd party vendors to achieve campaign objectives
- Work closely and relevant stakeholders/tenants to ensure communication material comply with brand standard and guidelines
3. Collateral Production and Brand Guidelines:
- Manage marketing collaterals across various touchpoints
- Assist in the production of marketing collaterals, such as brochures, flyers, posters, and promotional materials.
- Ensure that all collaterals align with the company's brand guidelines and maintain a consistent brand image.
- Collaborate with the design team or external agencies to create visually appealing and engaging materials.
4. Campaign Performance Monitoring:
- Monitor the performance of marketing campaigns through various channels (e.g., social media, email marketing, website analytics).
- Analyse campaign data and generate reports to evaluate the effectiveness and success of each initiative.
- Identify key performance indicators (KPIs) and track them throughout the campaign period.
5. End-of-Campaign Reporting:
- Consolidate campaign performance data and prepare comprehensive end-of-campaign reports.
- Summarize key findings, insights, and recommendations based on the campaign results.
- Present the reports to the marketing team, highlighting areas of success and areas for improvement.
6. Competitor Analysis:
- Conduct research and gather information on competitors' marketing activities and strategies.
- Analyze competitors' campaigns and promotional efforts to identify industry trends and potential opportunities.
- Summarize findings in a competitor analysis report to help inform future marketing initiatives.
7. Administrative Support:
- Provide general administrative support to the marketing team, such as scheduling meetings, managing calendars, and organizing files and documents.
- Assist in maintaining marketing databases, mailing lists, and contact information.
- Help manage budgets, expenses, and invoices related to regional marketing activities.
Interested candidate please click "APPLY" to begin your job search journey and submit your CV directly through the official PERSOLKELLY job application platform - GO Mobile.
We regret to inform that only shortlisted candidates will be notified.
https://go.persolkelly.com/job/apply/7503
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