Campaign Management:
● Collaborate closely with marketing team members to ideate, set up, and execute brand and campaign plans across e-commerce websites, email marketing, affiliates, social, and public relations channels.
● Ensure timely updates of e-commerce and marketing channels for campaign launches and retirements, including banner switches and product description updates.
● Conduct daily e-commerce inspections, promptly notifying the team of issues like promo code malfunctions or checkout problems.
● Maintain and update campaign and events calendars.
● Manage end-to-end campaign excellence from ideation through execution.
Customer Relations and Operations Management:
● Collaborate with Operations to manage inventory, ensure timely order fulfillment, and oversee PR seeding requests and deliveries.
● Develop strong customer relationships across all channels, promptly addressing enquiries, concerns, complaints, and feedback.
● Implement strategies to enhance customer experience and retention, including boosting customer reviews.
● Monitor and analyse customer satisfaction and loyalty metrics for continuous improvement.
Collaboration:
● Manage cross-functional stakeholders and processes essential for brand and campaign execution, including creative teams and partner vendors.
● Coordinate with external vendors and agencies for timely delivery of marketing materials and services.
● Facilitate communication and collaboration with the Operations department.
● Schedule and design EDM layouts in collaboration with the marketing team.
● Identify and engage KOLs aligned with branding and campaign goals.
● Lead and manage day-to-day marketing campaign operations, ensuring alignment with strategic goals and brand guidelines.
Data Analysis & Reporting:
● Drive growth through actionable insights and analytics.
● Gather, analyse, and validate data from multiple sources to identify trends and patterns.
● Develop and deliver regular and ad-hoc reports to the marketing team, presenting findings clearly and effectively.
● Present comprehensive reports on campaign performance, ROI, and key metrics to the marketing team. Marketing Assets Management:
● Organise and maintain marketing assets efficiently in Google Drive, ensuring accuracy and accessibility
