ROLES & RESPONSIBILITIES
1. Marketing
1.1 Develop, maintain and improve company marketing collaterals (website, corporate profile,
quotation and proposals template etc)
1.2 Develop, maintain and improve research marketing collaterals (case studies, researcher CVs
etc)
1.3 Increase the flow of inquiries through marketing activities (advertisements, database
marketing, CRM, EDMs, networking etc)
2. Sales
2.1 Engaging in sales activities (meetings, presentations / pitchings, information for RFIs etc)
2.2 Developing quotations and proposals in response to client requests
2.3 Handing commissioned studies over to the research team including briefing the research
team, keeping tab on the project progress and stepping in to resolve any cost related issues with
the clients
3. Account Management
3.1 Retain existing clients through relationship building with them, understanding and predicting
their needs and proactively offering solutions to address their needs
3.2 Increase customer satisfaction through account management activities (CRM, satisfaction
surveys, relationship building etc)
3.3 Maintain and improve upon flow of business from existing clients
4. New Business Development
4.1 Identifying and evaluating new businesses or new scopes of existing businesses which the
Company should go into
4.2 Working with the research team and external partners in developing the capability and
processes to move into new businesses or new scopes of existing businesses
5. Others
5.1 Adherence to and improvement to processes and procedures and associated documentation
5.2 Executing internal projects for process or capability improvements
5.3 Knowledge-sharing through knowledge-sharing sessions with other staff
5.4 Ad-hoc business development activities as and when required
5.5 Any other activities as determined and required by the Company
QUALIFICATIONS
- Degree in marketing, business administration, business management or equivalent
- Fundamental knowledge of marketing
- Good interpersonal and communications skills with the ability to interact with all levels of
staff and external parties
- Good standard of written and spoken English
- Organized, meticulous and full of initiative and enthusiasm
- Prior market research experience will be advantageous
- Senior Executives or Associate Manager titles can be considered for candidates with prior
experience
