Responsibilities
• strategize and implement holistic regional marketing plans encompassing paid, owned, earned and social channels .
• These plans will include integrated campaigns and initiatives, digital, social, branch/ambient, sales tools, events, strategic media communications and corporate gift channels.
• Regularly engage and work closely with stakeholders such as Product and Portfolio Managers, Sales, Operations, Legal and Compliance to plan and implement marketing programmes that drive business outcomes such as customer acquisitions, leads generation and utilization.
• Evaluate creative and media agencies and guide them in developing effective marketing channels and collaterals, while maintaining budget efficiency and an optimal channel mix.
• Monitor and track campaign performance and results that aid effective decision-making for future campaigns and for best practice sharing.
• Monitor, track and optimize allocated marketing budgets against planned initiatives, to achieve agreed annual business targets.
Skills/Requirement
• Proven work in a senior role such as Marketing Manager٫ VP of Marketing٫ or similar.
• Experience in the design and implementation of successful marketing campaign(s)
• Knowledge and proficiency in Google AdWords٫ SEO٫ and web analytics
• Excellent leadership٫ communication٫ analytical٫ and project management skills
• Great decision-making skills and the ability to make difficult decisions
• BSc degree in relevant field such as Marketing or Communications
