Social Media Strategist

Job Description

Overview: DB Golf Center is seeking a dynamic and innovative Social Media Strategist for an exciting new project set to launch on July 27th. The ideal candidate will be responsible for crafting and executing a comprehensive social media strategy to elevate our brand presence, engage our community, and drive the success of this new initiative.

Key Responsibilities:

1. Strategy Development:
   • Develop and implement a robust social media strategy tailored to the new project, aligning with DB Golf Center's overall business objectives.
   • Identify key target audiences and devise effective ways to reach and engage them.
   • Create a detailed content calendar outlining the types of content to be posted and the schedule leading up to and following the project launch.
2. Content Creation and Management:
   • Collaborate with the creative team to produce high-quality, engaging content (text, images, videos) specific to the new project.
   • Ensure a consistent brand voice and messaging across all social media platforms.
   • Schedule and publish posts using social media management tools, maintaining a steady flow of content
3. Campaign Management:
   • Plan, execute, and manage social media campaigns to promote the new project, including both organic and paid strategies.
   • Monitor campaign performance and make data-driven adjustments to maximize impact and reach.
   • Engage influencers and brand ambassadors to broaden the project’s visibility.
4. Analytics and Reporting:
   • Track and analyze social media metrics to evaluate the effectiveness of strategies and campaigns.
   • Prepare regular reports on social media performance, offering insights and recommendations for improvement.
   • Stay updated on the latest social media trends, tools, and best practices to keep DB Golf Center ahead of the curve.
5. Community Engagement:
   • Actively engage with followers, respond to comments and messages, and manage the online community with a positive and proactive approach.
   • Monitor social media conversations and promptly address any issues or negative feedback.
   • Build and maintain relationships with key influencers and industry leaders within the golf community
6. Collaboration:
   • Work closely with marketing, PR, and other departments to ensure social media activities are integrated with overall marketing efforts for the new project.
   • Coordinate with customer service teams to handle customer inquiries and issues related to the project on social media platforms.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Strategist or similar role, preferably within the sports or leisure industry.
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in social media management and analytics tools
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to analyze data and draw actionable insights.
• Strong organizational and multitasking skills.

Preferred Skills:

• Experience with graphic design and video editing software.
• Knowledge of SEO and web traffic metrics.
• Familiarity with social media advertising platforms (e.g., Facebook Ads, Instagram Ads).

Application: If you are passionate about social media and excited about the opportunity to shape the success of DB Golf Center’s new project, we would love to hear from you. Apply now to join our team and contribute to a landmark launch on July 27th!