Job Overview
The SEA User Operations Director will lead the User Operations department, overseeing Chagee SEA's digital business initiatives across Southeast Asia. This role involves managing membership programs, private domain channels, O2O (online-to-offline) strategies, and overall user engagement and experience. The ideal candidate will develop and implement strategies to enhance user acquisition, retention, and engagement, distinguishing these activities from traditional marketing and digital marketing functions.
Key Responsibilities
- Strategy Development: Develop and execute user operations strategies to drive membership growth, enhance user engagement, and improve user retention across digital platforms.
- Membership Management: Oversee the management of user membership programs, ensuring they deliver value to members and support business goals.
- Private Domain and Channels: Manage private domain operations and various user channels to optimize user interactions and engagement.
- O2O Operations: Implement and manage online-to-offline (O2O) initiatives to seamlessly integrate digital and physical user experiences.
- Data Analysis: Utilize data analytics to track and analyze user behavior, identify trends, and inform strategic decisions.
- User Experience: Continuously improve the user experience by implementing feedback mechanisms and ensuring high standards of service delivery.
- Collaboration: Work closely with cross-functional teams, including IT, product development, and customer service, to ensure cohesive and effective user operations.
- Process Improvement: Identify and implement process improvements to enhance operational efficiency and effectiveness in user management.
- Leadership: Lead and develop a high-performing user operations team, fostering a culture of continuous improvement and innovation.
Preferred Skills
- Strong understanding of user operations principles, including membership management, user engagement, and O2O strategies.
- Excellent analytical and problem-solving skills.
- Proficiency in data analytics tools and software.
- Outstanding communication and leadership skills.
- Proven ability to manage multiple tasks and deadlines.
- Experience in managing user operations in a digital business environment.
- Strong leadership abilities and experience in team management.
