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Jobs in Singapore   »   Jobs in Singapore   »   Sales / Marketing Job   »   Assistant Marketing Manager
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Assistant Marketing Manager

Tipsy Collective Pte. Ltd.

Oversee areas of market research, product marketing, marketing communications, advertising, customer relationship management, and public relations, and develop strategies to induce the purchase of a product or service.


Responsibilities:


Marketing Strategies

  • Identify strategies and implement growth programmes to achieve the brand’s overall financial and branding goals.
  • Research and define target segments of customers to successfully communicate and market a product or service.
  • Drive marketing efforts and activities to improve brand positioning and sales revenue.
  • Build strategic partnerships with key partners to create value for the Group.
  • Oversee the organising of programming/special events to reach prospective customers.
  • Lead marketing campaigns to generate interest for the Group's businesses.


Ideation

  • Passion for crafting engaging campaigns through dynamic ideas and clever copywriting.
  • Be up-to-date with the latest digital technologies, trends and happenings in and around our industry.
  • Conceptualise events and strategies while providing actionable insights and results but also be the expert in execution with different stakeholders.


Administration, Processes and Reporting

  • Plan, direct and coordinate marketing budgets in accordance with the Group's strategic objectives.
  • Monitor and report KPIs (marketing metrics, trends like conversion rates and web analytics) as well as effectiveness and efficiency on a regular basis and formulate action plans to address gaps.
  • Review and improve marketing workstream processes to increase effectiveness and efficiencies.
  • Provide general administrative support & other ad-hoc duties as assigned.


Digital Marketing

  • Supervise digital, online and social media strategies such as Facebook, Instagram and TikTok.


Requirements:

  • Bachelor's degree in marketing or business
  • 3-5 years of well-rounded marketing experience in the related field is required for this position
  • Excellent organisational and time management skills
  • Good communication and interpersonal skills
  • Excellent presentation skills
  • Prior experience and a love for music, nightlife, hospitality, and entertainment is advantageous – as these are the things we live and breathe daily
  • Able to commit to a non-desk-bound role and hours when situation calls for it
  • Excellent communication and strategic thinking abilities with a problem-solving aptitude.
  • Strong leadership mindset with skills in strategic planning, goal setting and process development.
  • Mentor the marketing team and create opportunities for professional development.
  • Excellent communication and strategic thinking abilities with a problem-solving aptitude.
  • Solid understanding of broad marketing concepts to align with business goals.

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