The Marketing Manager will be responsible for both brand management and digital marketing initiatives, ensuring a balanced focus on enhancing the school's visibility and engagement across multiple channels. This role requires a high level of creativity, attention to detail, and project management skills. Experience with CRM systems like HubSpot, high proficiency in analytics, sales support, social media management, and hands-on experience in running campaigns on Google and Facebook are essential. The role also involves managing and optimizing the marketing budget to ensure cost-effective campaigns. The ideal candidate will be a 360-degree marketing professional, knowledgeable in all facets of marketing.
KEY RESPONSIBILITIES
Brand Management:
- Develop and implement comprehensive branding strategies.
- Ensure brand consistency across all marketing channels and materials.
- Collaborate with internal and external teams to enhance brand visibility and engagement.
- Identify and leverage opportunities to increase brand awareness.
- Manage public relations efforts to maintain a positive brand image.
- Oversee the creation and distribution of promotional materials.
- Plan and execute brand events and sponsorships to enhance brand presence.
Develop Digital Marketing Strategies:
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
Content Creation and Management:
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
SEO and SEM:
- Plan, execute, and measure experiments and conversion tests.
- Optimize user funnels.
- Collaborate with internal teams to create landing pages and optimize the user experience.
Analytics and Reporting:
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- High proficiency in analytics to track and report performance.
Sales Support:
- Provide support to the sales team by generating leads through digital channels.
- Assist in creating sales materials and presentations.
Campaign Management:
- Hands-on experience in running campaigns on Google and Facebook.
- Analyze and optimize campaign performance to achieve key metrics.
- Numbers-oriented approach to evaluate and improve ROI.
Budget Management:
- Develop and monitor marketing budgets.
- Ensure cost-effective allocation of resources and optimize spending to achieve the best results.
CRM and CMS Management:
- Experience with CRM systems like HubSpot is a plus.
- Manage and optimize CMS platforms, preferably WordPress.
JOB REQUIREMENTS
- Bachelor’s degree in Marketing, Information Technology, or a related field.
- Experience Required: 8 to 10 Years
- Proven working experience in digital marketing, particularly within the industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Experience with CRM systems like HubSpot.
- Proficiency in CMS platforms, especially WordPress.
Key Skills:
- Strong verbal and written communication skills.
- Comprehensive knowledge of all facets of marketing, including brand management and digital marketing.
- Excellent organizational and time management skills.
- Creative and innovative thinking.
- Ability to work in a fast-paced, high-pressure environment.
- Strong project management skills.
- Numbers-oriented approach with a focus on metrics and ROI.
- Ability to manage and optimize budgets effectively.
Working Days: 5.5 days per week
Location: Onsite
Benefits:
- 21 days Annual Leaves per year
- 5 days Emergency leaves per year
- Child Subsidy Scheme: Employee discount – tuition & transport fee for kids studying in GIIS or any of its entities (based on school policy)
- Transport Facility provided across Singapore
