Responsibilities
- Develop and analyse market research and competitive research plans and programs, identifying suitable external vendors to carry out research
- Use inputs from research and competitive analysis to provide inputs to internal customer teams in the following areas: scope, competitive positioning, white spaces available etc.
- Develop and implement plans for identification in line with Unit’s business plan, build validated database for segmentation
- Update marketing team on new segments or channel-specific delivery vehicles e.g. social media that can be used to bring in innovation into company’s marketing programs to create targeted and innovative campaigns
- Develop and execute brand and communication plan for brand, region, services and solution in consultation with GTM/Sales and Marketing.
- Gather feedback on brand based on specific campaigns and present analysis to Group Manager and Segment Head
- Develop and impleent marketing programs targeted at specific industries, geographies by leveraging multiple channels, network with peers within the company and outside to exchange ideas
- Provide creative ideas and develop brief for designers, direct team to check with in-house image library before purchasing new images
- Check complians with brand architecture/standards
Requirements
- Degree holder
- At least 10 years experience in the following areas – (a) research, analysis and intelligence (b) target audience definition and segmentation (c) positioning, messaging and branding including brand management (d) opportunity generation, outreach program management (e) design and production
- Demonstrated success in these key areas – handling quarterly reports, size of database and quarterly growth, email conversion rates, leads and RFI/RFPs, brand awareness and engagement, CRM metrics i.e engagement scores, cross sell leads, number of references, channel management and pricing
- Career portolio of successful account management and channels partnering
Preferred Requirements
- Experience building a brand from ground up
What do we do?
At Infosys Compaz(iCompaz), we focus on Digital Transformation for enterprises across industry vertical segments and services. We take clients on a rewarding journey of Digital Transformation, with strengths in AI, Data, User Experience, Cloud, Cybersecurity and Analytics, while also serving clients in their IT management in technology operations, infrastructure and applications. We serve a comprehensive client network spanning multiple industries and are helping clients meet the challenges of the digital economy in financial services, retail, transportation and logistics, telecom, services, and resource sectors, among others.
Why iCompaz?
- iCompaz is a Joint Venture between Infosys Limited and Temasek Holdings, both global leaders in their respective industries, and the JV was created exclusively to bring Digital Transformation capabilities and global skills to the ASEAN market. Temasek Holdings is a global investment company headquartered in Singapore. Infosys is a global leader in next-generation digital services and consulting, headquartered in Bangalore, India.
- We take pride in our fair employment opportunity. You are welcome at iCompaz regardless of age, race, gender, religion, marital status and family responsibilities, or disability.
- We offer an inclusive and diverse workplace environment to support your career aspirations. We have a strong emphasis on continuous learning to your professional and personal growth. If you are looking for an opportunity where you would be able to make an impact with what you are good at, and at the same time being able to explore any other area that interests or motivates you, WE’VE GOT YOU COVERED!
