Job Description
- Strategise and implement holistic regional marketing plans encompassing paid, owned, earned and social channels for the purposes of promoting Group Business Banking and Group Commercial Banking, within the Group Wholesale Banking and Markets business group.
- Plans will include integrated campaigns and initiatives spanning ATL, BTL, digital, social, branch/ambient, sales tools, events, strategic media communications and corporate gift channels.
- Regularly engage and work closely with stakeholders such as Product and Portfolio Managers, Sales, Operations, Legal and Compliance to plan and implement marketing programmes that drive business outcomes such as customer acquisitions, leads generation and utilisation, while strengthening the SME Banking proposition and respective Business Units’ propositions.
- Provide strong stewardship and quality assurance on Group SME Marketing content across all channels.
- Evaluate creative and media agencies and guide them in developing effective marketing channels and collaterals, while maintaining budget efficiency and an optimal channel mix.
- Work closely with the Analytics/PARM team for more effective customer segmentation and targeting.
- Monitor and track campaign performance and results that aid effective decision-making for future campaigns and for best practice sharing.
- Monitor, track and optimise allocated marketing budgets against planned initiatives, to achieve agreed annual business targets
Job Requirements
- Degree in Marketing/ Business or equivalent with at least 4 to 8 years of relevant marketing campaign experience in targeting and segmentation work; successful development and implementation of customer and product/ benefit pillars
- Digital Marketing Experience in Financial Industry would be advantageous
- Strong Conceptualisation and Analytical Skills
- Strong Project Management & Implementation Skills
- Strong Marketing Acumen & Writing Skills
- Strong People Leadership Skills and ability to work in large and multi-team dynamics
Qualified candidates may submit a copy of detailed resume in MS Word Format to [email protected]
Charissa Ong Zimin (R1104659)
Email address: [email protected]
Recruit Express Pte Ltd
EA License No.: 99C4599
