The TEAM:
Wholesale Banking & Markets Marketing is the central marketing function for Wholesale Banking and Global Markets Department. You will work with all business functions to develop marketing strategies and plans. To collaborate and lead across the business functions, bringing marketing and customer insights to cross-functional stakeholders across relationship managers, product, customers and executive leadership. Headquartered in Singapore, offer marketing expertise to develop go-to-market plans to drive and support business goals and initiatives, as well as manage all internal and external marketing communications.
What we are looking for:
This position is responsible for providing strong marketing partnership to Group Business and ensuring alignment with Wholesale Banking and Market’s plans.
Responsibilities:
- Strategise and implement holistic regional marketing plans encompassing paid, owned, earned and social channels for the purposes of promoting Business Banking and Commercial Banking, within the Wholesale Banking and Markets business group. These plans will underscore BANK's capabilities as a bank that connects business within and to ASEAN, as the One Bank For ASEAN.
- Plans will include integrated campaigns and initiatives spanning ATL, BTL, digital, social, branch/ambient, sales tools, events, strategic media communications and corporate gift channels.
- Regularly engage and work closely with stakeholders such as Product and Portfolio Managers, Sales, Operations, Legal and Compliance to plan and implement marketing programmes that drive business outcomes such as customer acquisitions, leads generation and utilisation, while strengthening the SME Banking proposition and respective Business Units’ propositions.
- Provide strong stewardship and quality assurance on Group SME Marketing content across all channels.
- Evaluate creative and media agencies and guide them in developing effective marketing channels and collaterals, while maintaining budget efficiency and an optimal channel mix.
- Work closely with the Analytics/PARM team for more effective customer segmentation and targeting.
- Monitor and track campaign performance and results that aid effective decision-making for future campaigns and for best practice sharing.
- Monitor, track and optimise allocated marketing budgets against planned initiatives, to achieve agreed annual business targets.
Job Requirements
- Degree in Marketing/ Business with at least 6 to 8 years of relevant marketing campaign experience in targeting and segmentation work; successful development and implementation of customer and product/ benefit pillars
- Digital Marketing Experience in Financial Industry would be advantageous
- Strong Conceptualisation and Analytical Skills
- Strong Project Management & Implementation Skills
- Strong Marketing Acumen & Writing Skills
- Strong People Leadership Skills and ability to work in large and multi-team dynamics – Strong Team Player
