Responsibilities:
Responsible for the planning and execution of integrated, high-impact B2B marketing strategies and programs for workspace portfolio across online and offline channels to drive awareness, enhance lead nurturing and build leasing pipeline.
- Plan and execute creative, effective through-the-funnel digital marketing campaigns including SEO, SEM, display advertising, social media and email marketing for lead generation
- Enhance performance marketing by leveraging AI and data analytics to drive more targeted reach and higher conversion
- Develop content strategy and articles (social media posts, long-form articles, thought-leadership content) for brand awareness and consideration
- Drive the launch of new industrial properties, working closely with management and internal stakeholders to develop product branding, naming, positioning, press release and corporate/marketing events
- Work closely with Leasing and internal departments to develop product USPs and messaging for digital ads, articles, eDMs, pitch decks, videos and brochures
- Produce engaging in-house marketing assets (eg. eDMs, marketing presentations, social media graphics and videos)
- Develop and manage new property websites / campaign landing pages of existing properties on AEM
- Track, analyse and report the effectiveness of marketing campaigns against targets and marketing investments (including analysing key sources of leads) for regular reporting to management and internal stakeholders
- Conduct research on property market trends, brand’s audiences and competitors and align with marketing strategy to drive engagement and conversion
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies and propose new initiatives for effective online advertising (not limited to Google, Facebook & LinkedIn)
Period:
- Permanent
Location:
- Tanjong Pagar
Working Hours:
- Mon to Fri, 8.30am to 6pm
Salary:
- Up to $4,500
Requirements
- Degree in Marketing or Mass Communications
- Relevant experience with strong marketing background
- Excellent written and verbal communications skills
- Familiar with the spectrum of marketing communications activities with an eye for design
- Creative, dynamic and resourceful with relevant network and contacts
- Proficiency in Microsoft PowerPoint and Excel
- Candidates with basic knowledge in photo/video editing and Adobe Experience Manager will have added advantage
- Fast, meticulous, able to multi-task and work under pressure with strong organizational skills
- Self-motivated, able to work independently and across teams
In lieu of physical interviews, we will be conducting virtual interview, i.e. Skype/WhatsApp/Facetime/Zoom
Interested applicants, kindly email your detailed resume (MS Word format is preferred):
[email protected] (Registration no: R1107390)
Please ensure that applications sent through email are no bigger than 1Mb.
We thank all applicants for your interest but regret to inform that only shortlisted candidates would be notified.
Success Human Resource Centre Pte Ltd (EA License Number: 97C4832)
3 Shenton Way, #19-01 Shenton House, Singapore 068805
T: 6337 3183 | F: 6337 0329 | W: www.successhrc.com.sg
