Job Purpose
To strategically plan, execute, and optimise marketing efforts that promote the overall school brand presence in the digital space. To provide leadership and mentoring to the marketing team.
Key Responsibilites
- Supervises and guides the marketing team's activities while fostering their development.
- Work closely with other marketing teams (e.g., content, communications) to ensure alignment with overall marketing strategies set by the management.
- Customise marketing activities to suit the local market while maintaining consistency with the school's global brand.
- Develop and manage a marketing calendar, communicating upcoming activities and campaigns to the team to ensure alignment and efficient execution.
- Manage multiple marketing projects simultaneously, overseeing campaigns and activities to ensure they meet objectives and deadlines.
- Monitor the progress and effectiveness of marketing campaigns, events, advertisements, etc., using data analysis to refine strategies and improve performance.
- Oversee lead generation efforts across offline and online channels (e.g., paid media, events, organic referrals), ensuring a seamless user journey from initial interest to admissions team follow-up.
- Analyse the performance of each marketing channel, leveraging data to optimise strategies and maximise ROI.
- Coordinate market research initiatives and gather intelligence on competitors and industry best practices to inform marketing strategies.
- Stay updated with industry trends and competitors’ activities to ensure the school remains competitive and innovative in its marketing approaches.
- Oversees operational activities to achieve performance targets for the marketing team.
- Collaborates closely with the Admissions team to generate and nurture leads.
- Maintains relationships with internal and external partners to stay informed about current business conditions and macroeconomic trends.
Minimum Requirements
- Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree preferred.
- Proven experience as a Digital Marketing Manager or similar role, with a track record of successfully implementing digital marketing strategies and achieving measurable results.
- Strong understanding of digital marketing channels and techniques, including SEO, SEM, PPC, social media, email marketing, and content marketing.
- Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce, OpenApply).
- Excellent analytical skills and data-driven thinking.
- Strong leadership, communication, and interpersonal skills.
- Ability to multitask and manage multiple projects simultaneously.
- Creative mindset with a keen eye for detail.
- Experience communicating with clients from diverse backgrounds.
