Job Details
A Qualitative Research Director designs and delivers qualitative research studies. He/she is expected to:
Actively work with Client Directors to develop the qualitative business proposals in the region.
Work closely with Client Directors to further build client relationships and maintain/grow accounts. (e.g. collaborate on proposals, strategic account reviews, client meetings and lead presentations/ discussions/ workshops etc.).
Responsible for supporting both regional and country projects/ team.
Independently manage standardized as well as customized studies.
Manage more complex studies in collaboration with Regional Director. Lead all projects in collaboration with regional qualitative team, external consultants, Research Managers & Operations team.
Keep work fun and lead by example.
Guide and mentor the junior Qualitative researchers in the team.
Preferably have experience working in 3-4 countries in the APAC region, with knowledge of conducting workshops (preferably SEA).
Preferably have experience on tech-enabled Qualitative researches, and be excited about bringing AI methods.
Experience in innovation workshops.
Requirements:
Knowledge of advanced forms of qualitative data collection methodologies and techniques, analysis and interpretation with the ability to apply to agency work.
Experience in moderating groups and in-depth interviews with both large and small groups and executing research.
Experience in using various technology platforms for both online synchronous and asynchronous Qualitative research.
Capable of steering a project and team through analysing a diverse array of inputs and crafting a cohesive and compelling story.
At least 15 years or more experience in brand strategy, product innovation or qualitative consumer research.
Skill & Competencies
Market Research, Qualitative Research, Team management, Regional project leadership
