Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
We are looking for a Senior CRM Strategist who is adept in understanding how brands win customer’s loyalty through connected experiences, with a focus on owned channels (i.e. email, push notifications) but an overall point of view on the entire consumer funnel and how 1PD can be leveraged across. You’ll combine smart lateral thinking with the drive for effective results. Versatility is the key characteristic we look for in a Senior Strategist.
An ability to connect thinking across touch points, brand, data, creative, content, and media. You’ll join the strategy team, which delivers end-to-end solutions to help clients orchestrate their role, offering, audience, experience, platforms, and products. The successful candidate will therefore possess strong knowledge of CRM, customer experience, content, and data-driven & analytics solutions.
The Senior Strategist is an inventive individual that naturally owns the strategic agenda. Someone that brings creativity and authority to the role and a collaborative style that fits Digitas’ internal culture and external relationship with clients. Our culture is collegiate and thrives on diversity; Strategists work with client leads, creatives, data scientists, experience designers and solution consultants within Digitas as well as forming Power Of One solution teams across Publicis Groupe. At the inter-section of technology, data and creativity we believe we can offer more meaningful connected experiences between brands and people.
You will be responsible for owning the CRM strategy for a brand, working with the team to achieve set KPIs around engagement, loyalty, and business results. You will have direct ownership of loyalty strategies, contact plans & engagement strategies, and the digital experience, always with a data-driven approach. As part of your role, you need to be able to connect media, creative and digital strategies, and nurture the client’s customer database from acquisition through to becoming loyal customers of the brand. You will work closely with the client lead to build the client relationship as a trusted partner for long-term growth of the account.
The role is responsible for regional and local work, reporting to our Associate Strategy Director.
Sound like you? Then we’d love you to get in touch.
Key Responsibilities
- Drive the CRM/loyalty strategy for a brand across SEA region, covering 8 markets
- Customer contact and engagement plans, that drive customers from inactive to engaged to loyal customers, driving brand & business results
- Champion data-driven strategy, integrating customer marketing analytics to the strategy.
- Develop a measurement strategy and ensure business impact for all efforts
- Maintain relationships and support strategy leaders in Digitas and Publicis Groupe
- Develop the right expectations, manage stakeholders and own quality delivery.
Qualifications
- Minimum 4-6 years of strategy experience in relevant digital and creative agencies – consulting and client-side experience will also be a consideration
- Knowledge and implementation of end-to-end CRM & customer experience strategies, including customer research, strategy, vision, design and implementation.
- Demonstrable experience in a variety of strategic engagements with regional or global client brands in multi-cultural, multi-agency and network teams
- Comfortable with data analytics, insight generation, preparing briefs and briefing stimulus and able to coordinate the creative process with appropriate support from seniors
- An analytical mind with deep market knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight
- Strong track record transforming complex customer information from research and data insights into compelling mapped journeys.
- Exposure to a variety of industry verticals with depth and breadth of expertise drawn from at least two of these categories: Travel & Hospitality, Financial Services, Consumer Electronics
- Ability to work independently and work in a collaborative way with members of multi-functional teams (client leads/CRM/UX/data/creative/media).
- Relevant knowledge on leading marketing technologies (Martech) and digital experience platforms (DXP) popular in APAC.
Above all, the candidate we are looking for is someone who has a strong work ethic driven by creative passion, positive energy and thrives on challenges, alongside a desire to grow with the company!
