Running a business requires efficiently managing various verticals with revenue and cost implications, including finance, accounts, HR, sales, marketing and product development. Each of these verticals is critical to overall business performance. Their efficient and effective management requires following various management principles and skills and specific knowledge about the verticals. The duties of a general manager in a company are to take care of individual verticals.
From a hierarchical viewpoint, managers supervise employees, and general managers oversee lower- and mid-level managers and report to managing directors and CEOs. The job titles of general managers depend on the verticals they operate. General managers play key roles in any company, whether a small business or an established multinational corporation with multiple brands and subsidiaries. The roles vary between companies and verticals. A general manager’s job description includes the following:
- Managing day-to-day operations
- Delegating roles and responsibilities to teams
- Driving performance towards business goals
- Tracking and assessing the performance of teams
- Managing timelines for successful and timely delivery of duties
- Developing and justifying vertical-specific budgets
- Overseeing resource allocation while maintaining budgetary control
- Enforcing business policies, procedures, and processes
- Ensuring adherence to legal and administrative guidelines
- Resolving internal and external conflicts through mediation
- Forging deals with internal and external partners
