COMPANY DESCRIPTION
NTUC Health Co-operative Limited (NTUC Health) is an NTUC social enterprise that provides a comprehensive and integrated suite of quality and affordable health and eldercare services to meet the growing needs of families and their dependents. Building on close to three decades of experience and expertise, NTUC Health is among the largest providers of active ageing, senior day care, nursing home, and home personal care services in Singapore. We also serve vulnerable seniors in selected areas in Singapore through Community Case Management Services (CCMS), CREST mental health support, and a sheltered senior group home. In addition, we run a family medicine clinic.
Our purpose is to achieve health for life'; enabling healthy and fulfilling years by being a trusted partner of seniors and their families in our community.
For more information, please visit https://ntuchealth.sg or follow us on Facebook, Instagram, and LinkedIn
RESPONSIBILITIES
We are seeking a talented Content Manager to join the Corporate Communications and Branding team. The Content Manager will be responsible for developing, implementing, and managing our content strategy to drive engagement, brand awareness, and ultimately, conversions. The ideal candidate will have a passion for storytelling, excellent writing skills, and experience in content creation across various platforms.
Responsibilities:
- Develop and execute a comprehensive content strategy aligned with organisation objectives and target audience.
- Create engaging and relevant content for our website, blog, social media channels, email campaigns, and other key communication materials.
- Maintain brand voice and consistency across all content touchpoints.
- Lead a team, mentor, and provide guidance on all communications-related matters
- Conduct keyword research and optimise content for SEO to improve organic search rankings and website traffic.
- Monitor content performance using analytics tools and adjust strategies as needed to achieve KPIs.
- Stay up-to-date with industry trends and best practices in content marketing to continuously improve content effectiveness.
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven experience as a Content Manager or similar role, with a strong portfolio of published content.
- Excellent writing and editing skills, with a keen eye for detail
- Demonstrated experience in content creation for digital platforms, including web, social media, and email.
- Familiarity with SEO best practices and content management systems (CMS)
- Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment.
- Team player with good people management skills and the ability to motivate and mentor team members to ensure effective collaboration
- Creative thinker with a strategic mindset and analytical abilities.
- Experience with content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush) is a plus.
- Experience with media relations is a plus.
