Role and responsibilities:
- Identify and pursue new business opportunities, including market expansion, strategic partnerships (franchise), and customer acquisition.
- Conduct market research and analysis to identify emerging trends, competitor activities and customer needs, and incorporate insights into marketing strategies.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital marketing, advertising, social media,events, and public relations.
- Actively seek out new sales opportunities through networking and social media
- Participate on behalf of the company in exhibitions or conferences
- Build and maintain strong relationships with key clients, partners, and industry influencers, fostering trust and loyalty.
- Management of Social Media accounts/campaigns, ads, and posts, and respond to comments and enquiries in a timely manner.
- Involved in planning and executing physical marketing strategies.
- Liaising with retail mall marketing teams to plan and manage monthly event promotions/campaigns.
- Curate content for a monthly newsletter for employees.
- Other ad-hoc duties as assigned.
Requirements:
- Possess minimum 2-3 years experience in F&B marketing and or related service sectors.
- Good working knowledge of digital marketing/advertising and preferably experience in influencer marketing and social media marketing.
- Good understanding of social media KPIs.
- Prior experience with Canva/Photoshop/other design programs.
- Creative with an eye for detail.
- Strong verbal and written communication, possesses excellent creative-thinking and problem solving skills.
