A marketing manager is responsible for building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels. They track and analyze the performance of advertising campaigns, and ensure that all marketing is in line with the brand identity.
Specific Responsibilities
1. Creating and implementing marketing strategies- setting marketing goals and selecting appropriate marketing channels.
2. Conducting market research to understand the competition and consumer preferences.
3. Managing and allocating marketing budgets.
4. Managing digital marketing strategies including- email marketing, pay-per-click, search engine optimization, social media marketing.
5. Tracking and analyzing marketing performance using key performance indicators (KPIs).
6. Planning and executing lead-generation marketing events and trade shows
7. Overseeing the creation of marketing content, including blog and article writing, video editing, etc.
8. Collecting and analyzing customer feedback and insights to enhance customer experiences.
Technical Skills and Competencies
1. Technical Skills
2. Communication Skills
3. Customer Service Skills
4. Adaptability
5. Organizational Skills
6. Critical Thinking and Problem-Solving Skills
For Mid Career Grant
