Spark Education Group is a fast-growing global online education company specialising in interactive live-instruction with small-group classes for students aged 5 to 12, with the focus on helping them gain 21st century competencies through sparking the joy of learning mathematics.
Since 2018, the company has attracted over half a million users worldwide and is backed by top global investors including KKR, IDG Capital, Sequoia China, Carlyle, Northern Light Venture Capital and GSR Ventures.
Spark Education Group's portfolio includes:
- VISPARK, featuring Spark Math (offering a math curriculum combining Singapore Math with Common Core State Standards), and Spark Chinese (Chinese language learning curriculum)
- Huohua Siwei (a Chinese-language online learning service)
- Allschool (online marketplace connecting teachers and learners)
- ClassPod (education platform enabling interactive live-instruction for small-group classes)
Responsibilities:
- Responsible for developing and implementing marketing and promotion strategies for course products in overseas markets, aiming to attract new targeted users and drive subsequent conversions. This includes generating traffic for the SparkMath course products.
- Identify potential local market opportunities, conduct in-depth competitor analysis, and explore key and effective channels through data analysis. Continuously optimize methods to acquire new users.
- Responsible for B2B/B2C user growth, including but not limited to overseas social media channels, KOL/KOC collaborations, local partnerships in Singapore, and schools in Southeast Asia. Plan effective online/offline activities to attract new users, expand the spread of users, and achieve significant user growth.
- Participate in the development of medium- to long-term overseas business strategies aligned with the company's business needs, driving overseas expansion.
We would love for you to have:
- Bachelor's degree or higher, preferably in Marketing, Advertising, Journalism, or related fields.
- Over one year of relevant work experience, with an understanding of the local market and familiarity with local online media, including but not limited to Facebook, Google, TikTok, ASA, and other mainstream platforms.
- Experience in growing a project from 0 to 1.
- Strong business acumen, excellent logical thinking, data analysis skills, and team communication abilities.
