Job Description: We are seeking a talented Marketing Officer fluent in French to join our Company. In this role, you will be pivotal in developing and executing marketing strategies to enhance our brand presence across French-speaking markets. Your strategic insights and proficiency in French will contribute significantly to our international growth.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies targeting French-speaking regions to promote our investment products and services.
- Create compelling content for marketing materials, including brochures, presentations, and digital platforms, ensuring alignment with brand messaging and compliance standards.
- Conduct market research and analysis to identify trends, opportunities, and competitor activities in French-speaking markets.
- Manage and optimize digital marketing campaigns, including SEO/SEM, social media, and email marketing, to drive engagement and lead generation.
- Collaborate closely with internal teams and external agencies to coordinate marketing initiatives and ensure consistent messaging across all channels.
- Monitor and report on the performance of marketing campaigns, using data-driven insights to refine strategies and maximize ROI.
- Stay updated on industry trends and best practices in financial services marketing, particularly within French-speaking regions.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Fluent in French and English, with exceptional written and verbal communication skills in both languages.
- Proven experience in developing and executing marketing strategies within the financial services or investment industry.
- Strong understanding of digital marketing tools and techniques, including proficiency in Google Analytics, SEO/SEM, and social media platforms.
- Analytical mindset with the ability to interpret complex data and translate it into actionable insights.
- Creative thinker with excellent project management and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment and work effectively both independently and collaboratively.
Preferred Qualifications:
- Bachelor degree in Marketing, Business Administration, or a related field.
- Experience in managing marketing campaigns targeting international markets, particularly French-speaking regions.
