Reporting to Head, Community Partnerships and Engagement, Chinese Media Group, you will be managing the Chinese Media Group rewards programme and gamification rewards platform to increase users engagement and loyalty towards the various titles under the Group.
Responsibilities:
- To manage CMG existing rewards programme, including working with partners to offers contests, giveaways and leverage on CMG’s events
- To work closely with product manager and developer to develop a holistic gamification platform with sound logic to increase users engagement
- To manage the rewards redemption and the point system
- To include the gamification platform as an integral part of the CMG rewards programme
- To manage the P&L for the program and ensure that economic models and strategies around earning, redemption of loyalty points are in place
- Identify strategic inbound and outbound opportunities to drive the adoption and engagement for the program at scale
- To work closely with stakeholders from different business units to drive the success of the gamification and rewards efforts
Requirements/ Criteria:
- Degree with at least 5 years of relevant work experience; Background in similar roles or familiarity with the media industry would be advantageous
- Strong written and spoken communication skills in both English and Chinese
- Outcome-driven with great initiative and problem solving skills
- Highly organised, self-motivated with an impact-driven mindset to devise effective and creative solutions
- Understanding of the digital space is highly advantageous
- Strong analytical skills; capable of devising strategies and models
- Skilled in business presentation
- Demonstrate experience with a successful track record in driving program expansion and operations to achieve user adoption
- Keen sense and interest in latest digital technology developments, market trends, near-future trends and web technologies
