Job Info:
- Salary: Basic up to $8000 + AWS + VB
- Working Hours: Monday - Friday (9am - 6pm)
- Location: Raffles Place
Job Scope:
- Influencer Marketing Campaigns: Develop and execute influencer marketing campaigns across social media and offline channels
- Collaboration with Creative Team: Work closely with the in-house Creative team to drive impactful results across all social channels
- Industry Relationships: Establish and nurture relationships with key industry partners on social platforms
- Talent Identification: Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven approach to include nano, micro, macro influencers, and content creators
- Community Expansion: Expand and nurture the existing influencer community, strengthening relationships through day-to-day communication via email, phone, text, etc
- Relationship Management: Maintain and create new talent relationships through mailings, gifting, and outreach, ensuring alignment and transparency
- Performance Targets: Exceed targets in revenue, engagement, messaging, and follower growth by collaborating with social, communications, and editorial teams
- Budget Management: Manage influencer marketing forecasts, budgets, and optimizations based on business needs
- KPI Measurement: Measure the success of social media activations through KPIs and forecasting.
- Influencer Calendar: Develop and manage an Influencer calendar to leverage across all social channels
- Trend Monitoring: Stay informed on pop culture, social media, influencer trends, emerging technologies, and platform updates
Requirements:
- 5+ years of related experience, preferably within Influencer Marketing, social media, or Public Relation in the fashion industry
- An ideal candidates will have a personal rolodex of influencer and celebrity talent relationships with and an eye for new upcoming talent
- Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends
- Ability to think strategically and creatively
- Flexibility to adapt quickly to changing business needs and dealing with ambiguity
- PC Skills, including MS Office, and MS Outlook
- Excellent written and verbal communication skills with keen attention to detail
- Comfortable with occasional travel
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*We regret to inform you that only shortlisted candidates would be notified*
We wish you all the best in your career search.
You are welcome to visit our website at http://www.rkgroup.sg/
RK Recruitment Pte Ltd | EA License No.: 20C0280
Chou Jia Hooi | EA Personnel No.: R23115147
