Key Responsibilities & Tasks
This is a senior leadership role who has experience in generating and retaining cloud business with an indirect model, via partners. Based on the integrated global marketing strategy, this role is responsible for developing a regional partner marketing strategy and ensures partner integration in LoB business plan, to support and guide execution of partner marketing activities in the MUs, but also working directly with named strategic partners on co-marketing activities in the region. Best practices are shared and adopted across the region over the partner marketing community. Jointly responsible for marketing KPIs there is shared accountability for the success of partner marketing activities between this regional role, MU teams and global partner marketing. The regional role focuses primarily on GSSP (15%), VARs (80%) and others (5%)
This role will primarily interact with:
- Global Partner Marketing (GPO) – to plan, evaluate and optimize partner marketing tactics
- Regional LoB Marketing teams – to ensure integration of partners in marketing activities for the respective audiences
- Regional Partner Ecosystem Success (PES) Organization – To understand the business and plan activities that support the growth priorities
- MU marketing teams to execute partner led campaigns and collect feedback and input for future programs and tactics.
Key areas of responsibility for the Regional Field Partner Marketing Lead:
- Develops Region strategy & priorities with PES, shares with Global Partner Marketing (GPM); ensures integration in LOB/industry plans
- Develops marketing plans with strategic GSSP partners on an as needed basis
- Discusses need for Region-specific Partner-led campaigns with GPM; builds when agreed with GPM
- Drive partner awareness of partner-led campaigns and enablement
- Surfaces regional customer ref stories to GPM
- Works with GPM on coverage for supplemental localizations to support regional needs
- Runs co-marketing with strategic partners, supporting top priorities
- Acts as SPOC, coordinates partner inclusion in SAP Flagship events
- Drives standard partner engagement in SAP led tactics
- Participates in select Partner Enablement Events
- Delivers localized partner communications & regional community
- Provides MDF reporting
- Provides feedback/input to GPM on partner campaign needs, performance improvements, etc.
- Shares joint accountability for KPIs (Regional MePSO)
Preferred Qualifications
- Minimum 15 years of marketing experience
- Working in a multi-national company
- Experience in B2B marketing and high-tech marketing
- Experience working with sales / business leader and teams
- Project management and leadership (medium to large-scaled projects)
- Fluent English and any other language are a bonus
Education
- Bachelor's degree or equivalent required
Job Specific Specialized Skills & Scope:
- Strong communication and interpersonal skills and ability to work with different personalities
- Self-starter who desires to show ownership and commitment to the job
- Strong team player
- "Can-Do" approach to a wide and rapidly changing workload
- Flexibility and willingness to work on a broad variety of tasks
- Enjoy working in a virtual and versatile environment
- Job entails ~ 10% travel
