- Develop and deploy strategic account-based marketing plans across multiple tactics including events, email, content syndication, display ads and social media channels.
- Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the program managers
- Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes
- Brief external agencies, including creative, digital, and media planning, to deliver campaign activity
- Implement and continually test new creative messaging, landing pages, campaigns, and tools
- Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences
Requirements:
- Minimum of 3 years of marketing experience with a focus on direct marketing
Joy Yeow Zhi Qian
(CEI Registration No:R2096261)
Recruit Express Pte Ltd (EA Licence No: 99C4599)
