This person works closely with the sales and product marketing team and reports to the General Manger for Business & Marketing. He/she will be responsible for developing and implementing marketing strategies to promote our products/services to both businesses and consumers.
Responsibilities include but not limited to:
Campaign Planning and Execution
- Plan and execute integrated marketing campaigns targeting both B2B and B2C audiences, including digital, social media, email, and traditional marketing channels.
- Conceptualise and develop creative and compelling marketing content for both B2B and B2C audiences, including website content, blog posts, social media updates, and marketing collateral.
- Achieve optimal storefront presence, conduct product training, and prepare for launches and other Acer events.
- Execute marketing strategies to drive brand awareness, traffic and conversions to Acer e-store, social media, and e-commerce platform.
- Analyse all digital campaigns key performance indexes to optimize investment.
- Ensure consistent messaging and branding across all marketing channels and touchpoints.
- Liaise with marketing agencies to ensure timely delivery of marketing materials.
Regional Marketing
- Assist the manager in the planning and execution of regional marketing activities.
- Act as the main liaison with the regional marketing agencies.
Budget Management
- Manage marketing budgets for both B2B and B2C marketing activities, ensuring that resources are allocated effectively.
- Responsible for claims submission and processes.
Relevant Experience:
- Minimum 5 years of experience.
Basic Skills Required:
- Degree in Marketing or Mass Communications.
- Strong understanding of B2B and B2C marketing strategies, channels, and best practices.
- Excellent communication and writing skills, creative and resourceful, proactive and good time management
- Knowledge in Adobe Photoshop and Illustrator.
- Fast learner with ability to handle all operational aspects independently.
- Good project management.
