RESPONSIBILITY
• Define the brand concept/design: Understanding the business requirements and design concepts that builds brand identity, bringing brand awareness via the digital website. Propose and design ideas across other identified marketing channels e.g. social media posts, physical swags etc.
• User Interface Design: Developing user interfaces for website, applications, and other digital platforms with a focus on enhancing usability, accessibility, and visual appeal.
• Graphic Design, Colour and Typography: Creating graphics, icons, illustrations, and other visual elements that align with the overall design concept and branding guidelines. Selecting appropriate colour palettes and typography that complement the brand identity and enhance readability and visual hierarchy.
• Layout and Responsive Design: Arranging elements on screens or pages to achieve a balanced and harmonious composition while ensuring a clear and logical flow. Designing interfaces that adapt seamlessly to different screen sizes and devices, ensuring a consistent user experience across platforms.
• Wireframing and Prototyping: Creating wireframes and interactive prototypes to visualize and test design concepts before final implementation.
• User Experience (UX) Collaboration: Collaborating with relevant stakeholders to understand user needs, behaviours, and pain points to inform the design process.
• Style Guides and Design Systems: Developing and maintaining style guides or design systems that provide guidelines for consistent design elements, interactions, and brand elements.
• Usability Testing: Conducting or participating in usability testing to gather feedback and insights on design effectiveness and make iterative improvements.
• Accessibility: Ensuring designs are accessible to users with disabilities, following accessibility guidelines and best practices.
• Iterative Design: Embracing an iterative design approach, refining and evolving designs based on user feedback and testing.
EXPERIENCE AND SKILLS NEEDED
• Minimum 3 years of experience of working as a Visual/UI/Web Designer.
• Minimum 3 years of experience of working on Brand and Marketing campaigns.
• Degree or Diploma in Design, Human-Computer Interaction, or a related field or equivalent practical experience.
• Proficient in graphic design principles, including layout, composition, colour theory, typography, and visual hierarchy.
• A strong portfolio that showcases your ability to design visually appealing and user-friendly interfaces for websites, applications, and other digital products.
• Advanced knowledge of design software such as Adobe Photoshop, Illustrator, Sketch, Figma, or other industry-standard tools.
