Job Summary: This role is responsible for developing and executing a strategic social media plan that enhances brand awareness, drives engagement, and supports the company’s marketing and business goals. The ideal candidate will be creative, data-driven, and possess a deep understanding of China's social media platforms and trends. This include but not limited to Red (Xiaohongshu), Douyin, Wechat and Weibo.
KEY OBJECTIVES
- Content Development & Planning: Develop and implement a comprehensive social media content that aligns with overall marketing objectives and business goals. Create and manage a content calendar that includes a mix of original, curated, user-generated, KOL content tailored to the platforms.
- Campaign Execution: Plan and execute social media campaigns that drive brand awareness, engagement, and conversions. Coordinate with marketing teams to develop compelling visuals and copy.
- Community Management: Monitor and engage with the online community, respond to comments, messages, and reviews in a timely and professional manner across all social media platforms.
- Analytics and Reporting: Track, analyze, and report on performance metrics using social media analytics and native insights. Use data to inform and optimize future strategies.
- Trend Monitoring: Stay current with trends, platform updates, and best practices. Identify new opportunities and propose innovative ideas to keep the brand relevant and ahead of the competition.
- Collaboration: Work closely with cross-functional teams, including content creators, designers, and marketing specialists, to ensure cohesive and integrated marketing efforts.
- Brand Advocacy: Foster relationships with influencers, brand advocates, and key partners to amplify the brand’s reach and credibility.
Qualifications & Experience
- Experience: 1-3 years of experience in Chinese social media marketing, with a proven track record of successful strategy development and execution.
- Skills:Strong understanding of Chinese social media platforms, tools, and best practices.
Excellent written and verbal communication skills in Chinese and conversational and basic English.
Creative thinking and problem-solving abilities.
Ability to analyze data and derive actionable insights.
Familiarity with social media advertising platforms and tools.
Strong organizational and multitasking skills.
Ability to work collaboratively in a team environment.
Benefits
We offer competitive package and perks, we hope our new joiners would "Enjoy the Ride" with us together! A summary of Benefits in Singapore:
- Enjoy the Ride Pass (i.e. (Employee Annual Pass) – 6 passes for employee and loved ones per year. Unlimited visits to APAC Merlin attractions
- Merlin Magic Pass – 40 tokens for tickets per year, can be used globally
- Merlin Hotel Discounted rates
- Merlin Retail and Experiences Discounted rates
- Employee Assistance Program
- Paid Annual Leave
- 2 days of Paid Volunteer leave per year
- Comprehensive employee health and medical coverage plan
Please apply this job via - https://employees-merlinentertainments.icims.com/jobs/5562/social-media-%26-content-executive-%28based-in-singapore%29/job?hashed=1648309418&back=none&redirect=job&mobile=false&width=1280&height=500&bga=true&needsRedirect=false&jan1offset=480&jun1offset=480
