Company Description
Toktimes is a media platform focused on the crypto/blockchain industry. Our platform serves as a dynamic hub for an active and vibrant community to acquire, immerse themselves in, and interact with cutting-edge information across a range of topics, including cryptocurrencies, DeFi, NFTs, gaming, metaverse, and events.
Job Description – Social Media Executive
As a Social Media Executive at Toktimes, you will be responsible for overseeing our social media presence across multiple platforms, leading strategy development, and executing campaigns that drive brand awareness, audience engagement, and business growth. This role requires a strategic thinker with strong creative skills and a deep understanding of social media trends and analytics.
Responsibilities:
- Content Creation and Curation: Assist in creating, engaging and relevant images/ video content for various social media platforms, including but not limited to Facebook, Twitter, Tiktok, Instagram, Telegram, LinkedIn, and Youtube. Curate existing content and explore innovative ways to repurpose content to maintain a consistent brand voice.
- Social Media Strategy Development: Develop and implement a comprehensive social media strategy that aligns with Toktimes' business objectives. Identify target audiences, set clear goals, and create detailed plans to increase brand visibility, engagement, and conversions across all social media channels.
- Social Media Management: Monitor and manage our social media accounts, ensuring timely responses to comments, messages, and interactions. Schedule and publish posts using social media management tools to optimize reach and engagement.
- Audience Engagement: Engage with our online community through thoughtful and authentic interactions, fostering a positive and inclusive environment for our followers. Identify trends and conversations relevant to our industry and initiate meaningful discussions.
- Social Media Advertising: Assist in creating and launching social media ad campaigns. Monitor ad performance, adjust targeting as needed, and provide suggestions for improvement.
- Analytics and Reporting: Track, analyze, and report on social media metrics to measure the effectiveness of campaigns. Utilize data to make informed decisions, identify trends, and adjust strategies as needed to improve overall performance.
- Crisis Management and Reputation Monitoring: Monitor social media for potential risks or negative feedback. Develop and execute strategies for timely response and effective crisis management to protect Toktimes' reputation.
Success in the Position:
The success of the Social Media Executive will be reflected in the following achievements:
- Significant growth in brand visibility, follower count, and engagement across all social media platforms.
- Positive feedback and growth of our social media community.
- Data-driven decision-making, leading to improved campaign performance.
- Creative contributions to social media content that resonate with our target audience.
Qualifications:
- Proven Experience: 1-2 years of experience in social media management, digital marketing, or a related field, preferably within the blockchain, crypto, or tech industries.Excellent
- Communication Skills: Exceptional verbal and written communication skills to craft compelling and engaging content.
- Creativity: Ability to think creatively and propose innovative ideas to enhance social media presence.
- Organizational Skills: Strong attention to detail and the ability to manage multiple tasks and deadlines effectively.
- Education: Bachelor’s degree or Diploma in marketing, communications, advertising, or a related field.
- Strategic Thinking: Ability to develop and execute data-driven social media strategies that align with business objectives.
- Passion for Crypto & Media: A genuine interest in the blockchain/ crypto/ gaming/ media industry and a willingness to contribute to our company's growth and success.
Join our team and embark on an exciting journey to shape the digital presence of our media company while honing your social media marketing skills in a supportive and creative environment.
