- Develop and execute digital marketing strategies to enhance brand awareness and increase product sales.
- Manage and optimize social media ad campaigns to improve Return on Investment (ROI).
- Monitor and analyze data from various digital marketing activities and propose improvements.
- Collaborate with design, content, and development teams to ensure the smooth execution of marketing campaigns.
- Maintain and update the company website and social media accounts, ensuring content is current and engaging.
- Research market trends and competitor activities to adjust marketing strategies accordingly.
- Train and mentor team members to improve overall digital marketing capabilities.