The Assistant Manager manages and supports the HCI Strategic Engagement & Communications team administratively. He/She will co-develop and implement strategies to enhance the school’s branding, partnerships and outreach with key stakeholders, ensuring all aspects of internal and external communications via various platforms are aligned to school’s vision and priorities.
Job Descriptions:
Enhance Institutional Branding:
- Collaborate to create and execute innovative strategies that elevate the school’s brand and outreach efforts.
- Organize and execute events that highlight the school’s strategic strengths
- Working with School Leaders and SEC team to ensure consistency in branding across all communication platforms and materials, with alignment with the school’s vision and priorities.
- Support crisis situations with poise and strategic communication to protect and manage the school's reputation.
Content Creation:
- Coordinate and produce compelling content that resonates with the school's diverse audience, including students, parents, alumni, and the broader community.
- Co-create communication packages tailored for internal and external stakeholders, ensuring clear and effective messaging.
- Develop and build publicity materials, including brochures, newsletters, and digital content, that support the school’s branding efforts.
Outreach & Partnerships Management:
- Cultivate and strengthen ties with partners and stakeholders to advance the school’s strategic goals and network.
- Organize and host visits from external stakeholders, ensuring a memorable and effective experience that highlights the school’s offerings.
- Deliver presentations at outreach and engagement sessions
Media Relations:
- Develop and maintain relationships with key media contacts.
- Act as the primary liaison between the organization and the media, ensuring timely and accurate communication.
- Scan and monitor media contents to identify opportunities for positive coverage and address any potential issues.
- Organize and manage press conferences, media coverage, and interviews where needed.
- Write and distribute press releases, media kits, and other communication materials.
Others:
- Curate and manage a diverse range of corporate gifts for the school, ensuring that they reflect the school’s brand
- Stay updated on industry trends and best practices in communications, media management and branding
Requirements:
- Bachelor's degree in Coomunications, Public Relations, Marketing, Journalism, or a related field
- Minimum 5 years of experience in communications, public relations or a related role, preferably within an educational institution
- Strong work ethic and personal integrity
- Track record of successful branding campaigns would be a plus.
- Exceptional communication (spoken and written), with the ability to craft clear, engaging and persuasive messages
- Excellent interpersonal skills necessary to build rapport and collaborate effectively with various stakeholders.
- Creative content creation skills, with an eye for design and ability to work on infographics, videos and other creatives
- Excellent organizational and project management skills
- Attention to details and a commitment to deliver high-quality work
- Resilient and able to navigate a complex operating structure.
- Tech-savvy, with proficiency in the use MS Office Suite and communication tools and content management systems (eg. WordPress)
- High level of professionalism and integrity
- A team player.
