Working schedule & Salary package
- 5 days working per week (Mon to Fri - 8:30AM to 6:00PM)
- In-Office: The position requires working from our office location.
Roles & Responsibilities
Drive business strategy
- Define marketing performance measurements in alignment to marketing objectives and strategies
- Profile target customers and market segments
- Review Marketing Performance reports and ROI in line with Sales’ forecasts
Plan and Drive brand and marketing campaigns and Increase brand appeal and favorability
- Work with Product Team to plan yearly calendar across all genres: Brand, tactical, partnerships
- Sustain branding and communications externally and internally
- Oversee and manage creative concept of marketing segments with appointed agencies
- Monitor implementation of marketing campaigns with appointed agencies
- Drive innovative collaborations with external partners to provide strong value-add to the business and our customers
- Profile target customers and market segments for marketing campaigns (online and offline)
- Plan and manage progressive digital marketing campaigns, tracking conversions and consumer on owned media such as website
- Manage internal and external communication platforms and channel & co-develop content strategy for social media platforms with appointed agencies.
- Ensure brand/campaign image is well promoted with consistent messaging
Manage Visual Merchandising
- Manage the VM Calendar in tandem with Marketing Calendar and ensure timely installation of Window Displays to attract customers
Monitor budget
- Develop internal processes to ensure stores’ requests and deliveries can be handled promptly and efficiently
- Develop annual expense forecasts and budget allocations
- Oversee project budgets and monitor costs according to Sales performance
Lead people & collaborate with other teams
- Provide leadership, guidance, and direction to ensure the tasks are executed efficiently
- Manage team’s performance and career development
- Internal collaborations within the company (Sales, Product, E-Commerce)
Requirements
- Minimum Degree / Diploma in Marketing related Discipline
- At least 7 years of relevant work experience in fashion/retail industry or FMCG brands.
- Experienced in brand marketing, campaign strategy & execution, and media planning. Digital marketing experience will be advantageous.
- At least 3 years of supervisory experience with excellent project management skills and creativity.
- Experience in managing media and creative agencies to become strong partners in driving business growth
