- Channel Development: Identifying and developing new sales channels to expand the company's reach and distribution network. This may involve establishing partnerships with new distributors, retailers, or foodservice operators.
- Key Account Management: Cultivating and nurturing relationships with key trade partners, including negotiating contracts, managing pricing and promotions, and addressing any issues or concerns that arise.
- Sales Planning and Forecasting: Collaborating with sales and marketing teams to develop sales plans and forecasts for different channels and market segments. Monitoring sales performance and adjusting strategies as needed to meet or exceed targets.
- Trade Marketing: Developing and implementing trade marketing programs and promotional campaigns to drive sales and increase brand visibility at the point of sale. This may include trade promotions, in-store displays, merchandising, and POS materials.
- Budget Management: Managing the marketing budget effectively, allocating resources to different marketing initiatives based on their potential ROI. Tracking expenses and evaluating the effectiveness of trade marketing programs and promotions.
- Analytics and Performance Tracking: Monitoring and analyzing the performance of marketing campaigns using tools like Google Analytics, and using data-driven insights to optimize future campaigns.
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