Responsibilities
- Plan, design and execute Online Marketing Campaigns and Webinars
- Plan and execute Social Media Marketing campaigns for platforms like LinkedIn and YouTube
- Grow new leads, including marketing-qualified leads, by converting traffic through calls-to-action and lead generation content
- Develop and execute a holistic SEO strategy
- Keywords Research, Keywords Proposal, Keywords Mapping
- On-Page Recommendation: Meta Data Optimisation, Image Optimisation, Content Optimisation, Sitemap.xml Installation & Robots.txt
- On-Page Implementation: Content link building & Backlinks
- Research on trending topics for content creation: Articles, website etc
- Track and report on organic traffic & target keyword ranking
- Conduct regular technical SEO audits, site analysis, and handle live issues
- Conduct backlink auditing and link building campaigns
- Work with the technical team to identify site issues (e.g. load speeds, duplicate content) and ensure new code is optimised
- Keep abreast of current search engine optimization strategies and methods
- Develop and improve SEO processes & procedures wherever possible
- Support all other marketing-related activities
Requirements
- Bachelor Degree in Marketing or related from a local Singapore university (NUS, NTU, SMU, SUTD and SIT)
- No relevant full-time working experience is required
- Must possess knowledge or experience in Search Engine Optimization (SEO)
- Advantageous to possess internship experience in SEO and/or web content management
- Advantageous to possess experience in Google Analytics, Google Search Console and SEO Analytic Tools like AHREFS and SEMRush
- Fluent in Microsoft Excel, Word, Outlook, PowerPoint etc
- Great written and verbal communication skills
- Bilingual in English and Chinese (to liaise with Chinese speaking clients)
- Sharp attention to details
- Highly self-motivated with strong organizational, time management, and analytical skills
- Comfortable working individually and as part of a team in a dynamic environment
