We are seeking a talented Marketing Executive with a strong background in mass communications to develop and execute marketing strategies that enhance our brand presence and drive engagement. The ideal candidate will have a flair for storytelling, a keen understanding of media channels, and the ability to craft messages that resonate with diverse audiences.
Key Responsibilities:
- Develop and implement marketing campaigns across various media channels (digital, print, social, etc.) to achieve business objectives.
- Create compelling content, including press releases, articles, social media posts, and promotional materials that align with our brand voice.
- Manage media relations, including building and maintaining relationships with journalists, bloggers, and influencers.
- Monitor and analyze the effectiveness of marketing campaigns and adjust strategies based on performance metrics and feedback.
- Collaborate with internal teams to ensure consistent messaging and branding across all marketing materials.
- Coordinate and oversee events, webinars, and other promotional activities.
- Stay up-to-date with industry trends, market research, and competitive landscape to inform marketing strategies.
- Assist in budget planning and allocation for marketing activities.
