- Administer acquisition and payment process
- Conduct keyword research, web-traffic monitoring, bit-bite and web statistics reporting
- Develop communication materials
- Evaluate emerging technological changes for adaption of marketing activities
- Generate design concepts and ideas for marketing campaigns and communications materials
- Identify digital platforms to strengthen inbound marketing effort for organisation and/or brand
- Implement crisis management action and communication plan
- Implement print, broadcast, outdoor, roadshows, in-store sales promotions and/or events
- Implement public relations activities
- Maintain public relations communications with external stakeholders
- Monitor expense and adhere to budget allocation
- Monitor new market trends, business opportunities and market segments in global and local landscape
- Monitor the effectiveness of offline marketing activities
- Plan content for print, broadcast and outdoor media roadshows, in-store sales promotions and/or events
- Plan content for social media platforms
- Produce content for web, blogs, vlog, e-newsletters and/or digital platforms' requirements
- Produce, receive and act on public relations business communications
- Review and handle comments on social media platforms
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