We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.
Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.
As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.
Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.
We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.
Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.
Responsibilities
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Requirements and skills
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinkingObjectives of this role
- Perform quantitative and qualitative research into consumers, competitors, and the marketplace
- Create reports, presentations, and action items based on collected data
- Analyze data from numerous sources to identify market trends and consumer demographics
- Strategize how best to allocate resources to improve marketing campaigns and sales
- Evaluate market data using software and statistical techniques
- Understand business objectives and design polls or surveys to gain insights into prospective customers’ preferences
Responsibilities
- Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis
- Review and interpret large data sets and organize them into spreadsheets, charts, and graphs
- Present data findings and insights during company-wide meetings
- Study consumer behaviors and attitudes and write up predictions for future sales trends
- Consolidate data findings into reports to share with clients
- Stay up to date on market trends, consumer and product research, and industry best practices
Skills and qualifications
- Exceptional analytical and strategic thinking abilities
- Great capacity to understand and relay complex data across industries
- Comprehensive knowledge of statistics and experience with statistical technologies such as MATLAB and Python
- Advanced computer literacy skills and a facility with search engines and web analytics
- Superb ability to multitask while paying attention to detail
- Excellent written and verbal communication skills
Preferred qualifications
- Experience working as a market research analyst or in a similar role
- Knowledge of data warehousing and mining
- Familiarity using customer relationship management software such as Salesforce
- Demonstrated success predicting market trends
- Insatiable curiosity for digging into data and gaining market insights
- Passion for statistical research and analysis
