Experience: Prior experience in financial technology marketing preferred
Company Overview:
FinSurge is a trusted Murex business partner and leading innovative financial technology software solutions provider. We specialize in treasury software and Murex implementations, empowering global markets with cutting-edge technology and transforming how organizations manage their financial operations. With a solid commitment to quality and excellence, we are inspired by our dedication to helping our clients achieve their strategic goals. Join our dynamic team in Mumbai and play a pivotal role in expanding our global footprint.
Role Overview:
As a Marketing Associate at FinSurge, you will drive global marketing initiatives to promote our treasury software solutions. You will develop and execute strategic marketing campaigns, generate leads, and build brand awareness in international markets. This role offers the exciting opportunity to work closely with a dynamic team of sales and crafting compelling value propositions that resonate with our target audience.
Key Responsibilities:
- Develop and implement global marketing strategies to promote FinSurge’s treasury software solutions across international markets.
- Connect with Clients: Reach out to clients through cold calls and canvassing.
- Build Relationships: Create and maintain strong connections with potential and existing clients.
- They created and managed marketing campaigns to generate qualified leads, including digital marketing, content creation, social media, webinars, and email marketing.
- Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation and conversion activities.
- As a Marketing at FinSurge, you will drive global marketing initiatives to promote our treasury software solutions. You will develop and execute strategic marketing campaigns, generate leads, and build brand awareness in international markets. This role offers the exciting opportunity to work closely with a dynamic team of sales, product development, and leadership, crafting compelling value propositions that resonate with our target audience.
- Conduct market research to identify emerging trends, competitor strategies, and customer needs to refine marketing messaging and tactics.
- Build and manage relationships with key industry influencers, partners, and stakeholders to enhance brand visibility and credibility.
- Develop compelling marketing content, including brochures, case studies, whitepapers, blogs, and presentations tailored to global markets.
- Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and achieve measurable results.
- Participate in industry events, conferences, and trade shows to represent FinSurge and promote our solutions to a broader audience.
- Work closely with the product development team to understand our treasury software's unique features and benefits and communicate them effectively to potential clients.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
- 1+ years of experience in marketing, preferably within the financial technology or software industry.
- Work experience in Communications / Media / General Admin
- Familiar with basic software – Microsoft Outlook, Word, Excel, PowerPoint
- Familiar with virtual engagement tools – Microsoft Teams, Zoom
- Familiar with software / programmes used to create comms materials – e.g., CANVA, Photoshop
- Good command of English language
- Strong understanding of treasury and financial software, with the ability to communicate technical concepts to a non-technical audience.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in digital marketing tools, CRM software, and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce).
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in content creation, social media management, and event coordination.
- Familiarity with the global financial market landscape and key industry players.
