The F&B Marketing Executive is responsible for creating and implementing marketing strategies that drive sales and brand awareness for the bakery. This role involves market research, campaign development, promotional activities, and collaboration with various departments to achieve business objectives.
Key Responsibilities:
Market Research and Analysis:
Conduct market research to identify trends, consumer preferences, and competitive landscape.
Analyze sales data and marketing metrics to evaluate the effectiveness of marketing strategies.
Strategy Development:
Develop and execute marketing plans and campaigns to promote products and services.
Collaborate with product development teams to create marketing strategies that align with product campaigns.
Campaign Management:
Plan and manage marketing campaigns, including digital marketing, social media, and advertising.
Oversee the creation of marketing materials such as brochures, flyers, and advertisements.
Brand Management:
Maintain and enhance brand identity and consistency across all marketing channels.
Develop and implement strategies to build brand loyalty and engage with target audiences.
Photo Shoot
For our new add items and editing the pictures.
Website:
Maintaining our website
Art work
Creating logo stickers and materials needed for marketing
Partnerships and Networking:
Build and maintain relationships with key industry stakeholders, influencers, media and agencies.
Explore and develop strategic partnerships to enhance brand visibility and market reach.
Budget Management:
Prepare and manage the marketing budget, ensuring efficient allocation of resources.
Monitor expenses and report on budget adherence.
Reporting and Analysis:
Track and analyze campaign performance, providing insights and recommendations for improvement.
Prepare regular reports on marketing activities and results for management.
Customer Engagement:
Develop and implement strategies to engage with customers and gather feedback.
Address customer inquiries and concerns in a timely and professional manner.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience in marketing, preferably within the food and beverage industry.
Strong understanding of marketing principles and best practices.
Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
Excellent communication and interpersonal skills.
Creative thinking with strong problem-solving abilities.
Ability to work independently and as part of a team.
Strong organizational skills and attention to detail.
Preferred Skills:
Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
Knowledge of food and beverage trends and consumer behavior.
Experience in managing marketing budgets and analytics tools.
