- Strategy Development: Design and implement a comprehensive social media strategy aligned with our marketing goals and target audience.
- Content Creation: Oversee the creation and curation of engaging content across all social media platforms, ensuring brand consistency and voice.
- Team Leadership: Manage and mentor a team of social media specialists, guiding them in content development, community management, and performance analysis.
- Performance Analysis: Monitor, analyze, and report on social media performance metrics using analytics tools; adjust strategies based on data insights.
- Community Engagement: Foster a strong online community by actively engaging with followers, responding to comments, and managing conversations.
- Campaign Management: Plan and execute social media advertising campaigns, including budget management and performance tracking.
- Collaboration: Work closely with cross-functional teams, including marketing, PR, and design, to ensure cohesive messaging and branding.
- Trend Monitoring: Stay updated on industry trends, emerging platforms, and best practices to keep our social media presence relevant and innovative.
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