We are in search of a dedicated and innovative Marketing & Communications Associate / Executive to join our team. The ideal candidate will possess a strong blend of technical skills, creative flair, and a proactive, detail-oriented mindset.
Job Description
Marketo
- Ensure data accuracy and cleanliness in Marketo database.
- Handle data hygiene tasks, upload new leads, and remove unresponsive ones.
- Create engaging gated landing pages on Marketo for lead generation.
- Roll out monthly industry-specific newsletters to drive website traffic.
Website Management
- Upload, update and curate website content.
- Optimize website UX, navigation, and layout.
- Implement on-page and off-page SEO strategies, conduct keyword research.
- Collaborate with SEO/SEM vendors to enhance online visibility and drive conversions.
- Analyze website traffic and user behaviors using Google Analytics, provide reports and recommendations for performance improvement.
Marcom Support
- Design visually appealing marketing materials, including brochures, flyers, and compendiums, utilizing AI, Photoshop, InDesign.
- Ensure marketing collateral adheres to brand identity and resonates with the target audience.
- Provide support for local events, ensuring seamless setup and execution.
- Capture high-quality photos and/or videos during events.
Requirements
- Proficiency in Marketo, Excel, and basic HTML coding.
- Familiarity with SEO/SEM strategies and tools.
- Design skills using Adobe Illustrator, Photoshop, InDesign.
- Proactive mindset with a keen eye for detail.
- Excellent organizational and multitasking abilities.
- Photography and videography skills are advantageous.
We regret that only short-listed applicants will be contacted.
