Description
The Programmatic and Social Account Manager owns the strategic planning and implementation for his/her assigned brand. This position is both strategic and tactical in scope, requiring the Programmatic and Social Account Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. This is a regional role in-charge of SEA, HK and TW.
You will be responsible for responding to briefs in a timely and efficient manner, providing detailed rationales and media plans, ensuring the correct setup and implementation, and providing direction and management to the Campaign Specialists.
The Programmatic and Social Account Manager acts as the vertical expert specializing on programmatic and social digital channels. This role requires deep understanding of the product and latest innovations and within the area of expertise. He/She will be responsible for the articulation of the recommended strategies, best practices and guidelines, and providing opportunities for innovation.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Key Responsibilities:
- Work with Campaign Specialists to manage end-to-end execution of programmatic buys: understand business objectives and provide strategic recommendations as well as campaign set up, QA, analysis, and optimization.
- Partner with Analytics team on campaign measurement reporting and insights generation.
- Provide regular insights to Agency account teams detailing performance, campaign optimizations, and new opportunities and manage monthly bill/pay and spend reporting in coordination with Analyst.
- Participate in regular knowledge sharing sessions to provide content, discuss learnings and propose new strategies for optimizing and enhancing campaign performance.
- Work closely with media partners in developing, articulating and onboarding brands to innovative projects and Alphas/Betas and position the brand as a leader within the space.
- Ensures that his/her Campaign Specialist team is fully trained on all aspects of campaign implementation, QA, reporting and insights generation.
