Oversee areas of market research, product marketing, marketing communications, advertising, customer relationship management, and public relations, and develop strategies to induce the purchase of a product or service.
Responsibilities:
Marketing Strategies
- Identify strategies and implement growth programmes to achieve the brand’s overall financial and branding goals.
- Research and define target segments of customers to successfully communicate and market a product or service.
- Drive marketing efforts and activities to improve brand positioning and sales revenue.
- Build strategic partnerships with key partners to create value for the Group.
- Oversee the organising of programming/special events to reach prospective customers.
- Lead marketing campaigns to generate interest for the Group's businesses.
Ideation
- Passion for crafting engaging campaigns through dynamic ideas and clever copywriting.
- Be up-to-date with the latest digital technologies, trends and happenings in and around our industry.
- Conceptualise events and strategies while providing actionable insights and results but also be the expert in execution with different stakeholders.
Administration, Processes and Reporting
- Plan, direct and coordinate marketing budgets in accordance with the Group's strategic objectives.
- Monitor and report KPIs (marketing metrics, trends like conversion rates and web analytics) as well as effectiveness and efficiency on a regular basis and formulate action plans to address gaps.
- Review and improve marketing workstream processes to increase effectiveness and efficiencies.
- Provide general administrative support & other ad-hoc duties as assigned.
Digital Marketing
- Supervise digital, online and social media strategies such as Facebook, Instagram and TikTok.
Requirements:
- Bachelor's degree in marketing or business
- 3-5 years of well-rounded marketing experience in the related field is required for this position
- Excellent organisational and time management skills
- Good communication and interpersonal skills
- Excellent presentation skills
- Prior experience and a love for music, nightlife, hospitality, and entertainment is advantageous – as these are the things we live and breathe daily
- Able to commit to a non-desk-bound role and hours when situation calls for it
- Excellent communication and strategic thinking abilities with a problem-solving aptitude.
- Strong leadership mindset with skills in strategic planning, goal setting and process development.
- Mentor the marketing team and create opportunities for professional development.
- Excellent communication and strategic thinking abilities with a problem-solving aptitude.
- Solid understanding of broad marketing concepts to align with business goals.
