Total 3 programme director job vacancies in Manufacturing / Production category in d14 geylang eunos

We are looking for an experienced and achievement oriented Digital Product Manager to head our digital marketing team.

Roles & Responsibilities

· Responsible in charting the marketing strategy for the company in the current competitive landscape

· Must have at least 5-7 years experience in leading a sales or marketing team with proven track record in digital marketing/E-Commerce space

· Ability to think out of the box an essential skill set

·Able to research, identify, and conceptualize products/services that are market ready

· Conducting market research to identify trends, opportunities, and customer demands for a new product or feature

· Preparing a product roadmap that outlines the timeline until the product release and the milestones along the way

· Manage the entire product line life cycle, from strategic planning to tactical activities.

· Study the customer’s needs and proposed digital solutions that meet their budget and needs

· Support product positioning and customer demand, and guide product development from conception to launch.

· Evaluate product functionalities and performance and propose enhancements to products based on market feedback.

· Manage current customer expectation and be ready to offer value added services

· Drive market research studies to explore new technology and oversee development of business proposals for new opportunities

· Experience in handling overseas market is a plus

About Apec Solutions Pte Ltd

One-stop digital agency dedicated to helping businesses in Singapore

APEC Solutions aims to remodel businesses by integrating technology into business solutions. APEC Solutions serves companies, especially those who are struggling to make the switch to the digital space. Our ultimate goal is to help businesses innovate and grow through our suite of digital marketing, business and technology solutions.

We have many years of experiences serving customers in the digital space Our team creates functional systems, prototypes and frameworks that can be put into production and scaled to maximize efficiency.

Armed with industry expertise in Digital Marketing and Regulatory Compliance, APEC Solutions is a premier management consulting and digital marketing agency in Singapore that connects people, technology and strategy to help businesses grow through innovation.

We offer a comprehensive suite of services to help enterprises overcome today’s pressing challenges and seize tomorrow’s opportunities in this rapidly evolving digital age.

Responsibility:

1. Fully responsible for the strategic planning and deployment of the group’s internet business.

2. Lead and conduct industry research with keen insight, and analyze trends, as well as changes in user needs, and competitor movements

3. Lead operational data analysis, and continuously optimize operational direction and strategies to ensure the platforms and products eco-systems are up-to-date and competitive.

4. Develop strategies for user growth and user acquisition, drive business conversion and growth, and implement operational plans and quantitative targets, responsible for user traffic.

5. Lead and build the internet product team, plan the team structure, and develop potential talents to facilitate team expansion.

Qualifications:

1. With over 8 years of experience in the internet industry, including entrepreneurial/start-up experience in social media (internet/mobile app) platform projects.

2. Familiar with the growth and commercialization models of pan-entertainment products globally, with experience in managing large-scale commercial projects.

3. Experience in social/entertainment/short video/live streaming projects in Southeast Asia/Middle East/Latin America is preferred.

4. Experience managing teams of over 100 people, with a preference for those with a platform-oriented mindset.

5. Willingness to accept short-term assignments during the initial phase of a project and periodic travel during the stable phase.

6. Only candidates that can speak and write in both English and Mandarin will be considered as this position will need to liaise with Chinese stakeholders and internal teams.

The position is responsible for the marketing and customer acquisition and retention of education products and services and partners closely with the extended marketing and sales functions in Scholastic International business units and has joint responsibility for revenue and profitability targets for education in international business units together with the education segment leaders in each business unit.

Job responsibilities:

· Developing and executing GTM strategy with focussed plans for lead generation, new customer acquisition and increasing retention rates as well as lifetime value of customer

· Developing and implementing marketing programs across all channels including traditional and digital: web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities, including reviewing and optimizing the design and content of all marketing assets including the company website and social media pages, collaborating with internal teams to create landing pages and optimize user experience

· Creating and executing the content marketing plan that encompasses each stage of a customer’s journey, facilitating ongoing content planning, managing content creation and reporting on the results of each content marketing initiative, accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention

· Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

· Regularly monitoring user analytics and using these trends and insights to drive strategies to improve traffic and customer engagement as well as to understand user preferences and priorities in products

· Working closely with product team, in-market marketing teams as well as external partners to plan and execute strong product launches (internal) and go-to-market plans, ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

· Owns the user research function for first-party, second party and third party research

· Helping maintain a consistent experience throughout the customer lifecycle, owning content including: Onboarding materials, presentations, and email nurture tracks; Ongoing product communications, highlights, and positioning; Customer events, webinars, and case studies