Total 9 digital art director job vacancies in PR / Media / Communications category in D23 Hillview, Dairy Farm, Bukit Panjang, Choa Chu Kang

Job Title: Digital Social Media Marketing Executive (ID8374)
Location: Yishun, Singapore
Working Hour：Mon-Fri, 9am to 6pm
Salary: $2800 - $3500

Job Description:
-Oversee and grow our social media presence across platforms like Facebook, Instagram, TikTok, and XHS.
-Manage a content calendar for consistent posting of daily content, including posts, stories, and videos, to boost engagement, brand awareness, and community interaction.
-Create compelling, on-brand content (posts, stories, videos) tailored to the interests of pet owners and pet industry enthusiasts.
-Utilize AI tools and other creative software (e.g., CapCut, Jianying, Adobe Premiere, Canva) to produce high-quality video content for various social media platforms and campaigns which aligns with the brand’s visual and messaging guidelines.
-Monitor and actively engage with online communities, respond to customer queries, comments, and DM in a timely and personable manner so as to strengthen brand loyalty and satisfaction.

Requirement:
-1-2 years of experience in digital marketing and social media management, ideally in the pet or lifestyle industry.
-Proven experience in digital content creation and managing social media platforms.
-Proficiency in video production and editing tools such as Capcut, Jianying, Adobe -Strong creativity and storytelling abilities.
-Excellent organizational and time management skills.
-Solid understanding of social media platforms and trends.
-Knowledge of AI tools is a plus.

WHO YOU’LL WORK WITH

The Specialist II, Content Writer Digital Consumer Services SEA&I, reports to the Senior Manager - Nike Direct Consumer Service based in Singapore. In this role, you will work closely with teammates who support Consumer Service (CS) and Contact Center Vendors. Also, you’ll be partnering with Territory & Global Consumer Service & Ecommerce vendor CS partner.

WHO WE ARE LOOKING FOR

As a Digital Content Writer, your role is crucial to ensure the right information reaches the Nike consumer. Your writing speaks to them directly and influences their impression of the brand and the service Nike provide. Your work is the starting point for them as they benchmark how a world-class service experience is like, even before they pick up a phone. With the Nike brand and service voice as your guiding principle for every copy you create, we connect with the consumer by being there for them at all the right moments, providing them with information and guidance they’ll need in their Nike Digital journey.

An experienced wordsmith, you write with a clear objective in mind and you're able to analyze complicated topics and technical processes to create simple, succinct articles that can be easily understood by your target audience. You're well-versed in the English language, and perhaps even in one or two more languages.

Responsible for CS content in over 10 countries across the globe, you possess a global mindset and can work with various functional teams across the organization as well as third-party vendors. You're a team player who requires little supervision and is a self-starter.

• Bachelor’s degree
• 4+ years of editorial work experience (i.e. copywriting, journalism, publishing etc.)
• Develop comprehensive documentation that meets function needs and organizational standards.
• Be Subject Matter Expert in CS operation processes and translate them into simple, polished, and engaging content.
• Manage a team of outsourced content writers remotely.
• Able to manage multiple assignment and tasks simultaneously and is detailed-orientated and thoroughness in accomplishing tasks through concern for all the areas involved.
• Ability to shift gears quickly, tackling diverse departmental functions, and working with colleagues across the business in different territories.

WHAT YOU’LL WORK ON

• Manage the CS content workflow on various communication platforms such as Huddle and Athletes’ Knowledge Base (AKB) internally and, information on Get Help site, for external stakeholders.
• Plan and strategize content support required by x-functional teams for new projects and initiatives.
• Ability to identify problem areas or procedural deficiencies and proactively suggest improvements to the team.
• Create, track, and monitor daily, weekly and monthly reporting data and KPI for content and social metrics.
• Plan and strategize Nike App social commenting strategy for Asia Hub countries.
• Collaborate with Global Social team and x-functional team on campaign execution and communication strategy.
• Establish social listening workflow to monitor Nike App community comments and topic trends.
• Generate comprehensive reports on Nike App community sentiment and notable trends.

Seeking an experienced Director of Media Strategy & Operations to enhance company’s presence on global social media platforms and drive awareness in the international market.

Responsible for daily content management and promotion, assisting in the execution of media operations & promotional strategies, and supporting market awareness ahead of IPO & to drive funding.

Leveraging strong media network to establish key communication channels with investors

The ideal candidate will possess excellent analytical skills, a robust understanding of public opinion management, and strong experience in financial media.

YOUR NEW JOB

• Responsible for daily content maintenance & promotion of the company on international social media platforms (to increase awareness and attention in international markets)
• Assist in developing & executing media operations & promotion plans
  - Cooperate with the investment and financing teams
  - Support the exposure & market awareness before IPO listing
• Carry out precise content planning & dissemination to enhance international topicality & market traffic.
• Establishment of an effective network of media resources capable of distributing company news & content to leading financial publications and platforms
• Using public opinion analysis tools, tracking and analysing communication effect of media, as well as maintaining market public opinion
• Enhance the company's presence in the international financial media
• Establish a key communication channel with international investors and markets.
• Responsible for the overall management and planning of content, leading the output of creative content, including copywriting, visuals, etc.
• Familiar with key operational metrics: Monitor and optimise key metrics in media operations:
  - Customer Acquisition Cost (CAC): Improve the efficiency of lead acquisition & reduce the cost of customer acquisition through media channels

WHAT IS NEEDED FROM YOU

• Working Experience:
  - 5+ years of experience in media & financial media
• Expertise:
  - Familiar with the operation mechanism of international social media platforms,
  - Extensive experience in content planning and public opinion management,
  - Familiar with the use of market hotspots and public opinion analysis tools.
• Network:
  - Have a strong established media network & resources,
  - Able to quickly & efficiently push the content to well-known financial media or publications
• Language Skills:
  - Excellent proficiency in spoken & written English
  - Strong Mandarin proficiency as role requires close coordination with China based team
  - Able to write and publish high-quality content for international markets
• Analytical ability:
  - Good at analysing market hotspots & grasping the audience's psychology
  - Able to combine the industry trend with the company's publicity to create public opinion hotspots.

WHAT WILL MAKE YOU STAND OUT

• Experience working in the Automotive industry with interest in EV
• Comfortability working in a Startup / lean environment
• Working Experience in well-known international media organization
• Bachelor degree or above from a top institution:
  - preferably in journalism, media, finance, marketing etc.
• Strong strategic thinking, able to adjust media strategy according to stage of company's growth.
• Proficiency in Photoshop, Premiere and other content creation tools

We are seeking a hands-on, dynamic and results-driven Digital Media Marketing Manager to join our team. This role will oversee the regional strategic development and implementation of campaigns to achieve our Company’s brand objectives. These includes enhancing brand awareness, optimizing SEO strategies, managing inlinking efforts, leveraging social media platforms to drive engagement and growth etc.

The ideal candidate will have a proven track record in regional digital marketing, especially in managing social media campaigns and in-depth understanding of SEO and inlinking tactics.

Key Responsibilities:

Regional Strategy Development:

• Develop and execute comprehensive regional digital marketing strategy aligned with the Company’s business objectives.
• Plan and coordinate local and overseas marketing campaigns across various digital platforms including SEO, PPC, social media, email marketing, and content marketing
• Monitor and analyse regional market trends, competitor activities, and customer behaviour to adjust strategies.

Campaign Management and Inlinking Strategy:

• Plan and executive effective SEO/SEM strategies to improve organic search rankings and drive website traffic.
• Conduct detailed keyword research to identify high-traffic, relevant keywords.
• Perform on-page SEO optimization including meta tags, headers, image alt text, and internal linking.
• Develop and manage link-building campaigns to improve domain authority and search engine rankings.
• Monitor and analyze site performance using SEO tools and analytics to identify and address issues.

Social Media Management:

• Develop and implement regional social media strategies to increase brand awareness and engagement.
• Create and curate engaging and relevant content for the Company's social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Schedule and publish social media posts, ensuring consistent messaging and branding across platforms.
• Monitor regional social media trends, track performance metrics, and adjust strategies to improve engagement and reach.
• Engage with the online community, respond to comments, and manage customer feedback on social media.

Content Marketing:

• Oversee content creation and distribution across regional digital channels to attract, engage, and convert target audiences.
• Develop content calendar and ensure timely delivery of high-quality content including blog posts, articles, videos, and infographics.
• Collaborate with internal teams and external content creators (local and overseas) to produce compelling content aligned with brand guidelines and SEO best practices.
• Use analytics to measure content performance and optimize strategies based on insights.

Analytics and Reporting:

• Monitor and analyze digital marketing performance using tools such as Google Analytics, Moz, SEMrush, and social media analytics.
• Generate detailed reports on regional campaign performance, including traffic, engagement, conversion rates, and ROI.
• Provide actionable insights and recommendations to senior management based on data-driven analysis.
• Implement optimization techniques to improve campaign effectiveness.

Ownership and Collaboration:

• Provide regular updates to management on digital marketing performance, results, and strategies for improvement.
• Collaborate with cross-functional teams and overseas entities including sales, customer service, and IT to ensure cohesive marketing efforts and a unified brand message.
• Foster a collaborative work environment, encouraging creativity and innovation within the team.

Budget Management:

• Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum impact.
• Monitor expenses and ROI, making adjustments as necessary to meet financial goals.
• Ensure all marketing activities are cost-effective and deliver a high return on investment.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Media Arts, Business, or a related field.
• Proven experience in digital media or media art industry, preferably in the e-commerce or technology industry.
• In-depth knowledge of regional media marketing strategy, inculding media arts, SEO, PPC, social media, content marketing, and email marketing.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Unlocking ADHD Ltd (UEN: 202138947R)

46 Holland Drive, #02-371

Singapore 270046

Phone: (65) 8949 6322

Email: [email protected]

Website: www.unlockingadhd.com

SENIOR DIGITAL MARCOMM EVENT EXECUTIVE/MANAGER

Job Summary

Unlocking ADHD (UA) is seeking a Senior MarCom Events Executive/Manager who will be responsible for developing and executing UA’s digital fundraising and marketing strategy and events across the different channels of engagement and conversion and lead generation. The ideal candidate is an excellent communicator, highly organised, creative, and familiar with digital and social media marketing platforms. Previous experience working in or with non-profit organizations or foundations in the social impact sector would be a bonus.

ROLE AND RESPONSIBILITIES

• Ability to utilise SEO strategies to implement UA communications plans that increase brand awareness and promote our organisation's services/products to the target demographics/stakeholders/communities
• Plan and implement SEO and SEM strategies to drive fundraising and marketing through digital and social media channels
• Develop EDM strategy to engage donors, volunteers and users and subscribers of UA services
• Ability to use data analytics to drive ongoing digital and social media campaigns
• HIGHLY proficient in creating new content (newsletter , videos and visual images, etc.) and redesigning existing content to consistently address the various UA target customers
• Produce Online/Offline annual reports, social impact impact reports, corporate presentations, brochures, other promotional materials as part of holistic marketing plans to achieve overall organisational goal
• Manage and maintain UA CRM
• Build a content library and editorial calendar in consultation with the programme team.
• Undertake and implement assigned projects.

KEY REQUIREMENTS

• Degree in Mass Communications, Digital Media Marketing, Business or a related field.
• Minimum of 3 years of working experience in Marketing Communications, Public Relations, or Content Marketing departments.
• Experience supporting digital and campaign marketing efforts, with a focus on utilising a variety of digital platforms and tools to optimise reach and engagement.
• A solid track record of successfully implementing marketing communications and PR strategic plans, with measurable results.
• Superior written and verbal communication skills, with the ability to tailor messages to various audiences.
• Proficiency with Microsoft Office Suite and experience with Marketing automation tools such as Mailchimp and Wordpress.

We regret that only shortlised candidates will be notified.

Kenvue is currently recruiting for:

Associate Director, Media Strategy and Operations

This position reports to APAC SoBG, Media and Creative Strategy Director and is based at Singapore.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to: APAC SoBG, Media and Creative Strategy Director

Location: Singapore

Travel %: 15

What you will do

The Media and Science of Brand Growth Team sits within the APAC Growth Office and is intended to drive the application of the Science of Brand Growth (SoBG) in Pacific in addition to step-changing Kenvue’s marketing strategy and regional approach for media, content, and data, to enable measurable outcomes tied to marketing effectiveness beyond ROI and unlock marketing impact for the Kenvue regional P&L.

This role represents Pacific in the global Science of Brand Growth team and will play a key role to lead the media strategy and capabilities design and implementation, with in-depth market understanding to connect the dots and drive synergy across initiatives. The person will prioritize the media strategy & infrastructure, execute the program roll out, identify relevant pilots that can then be executed at scale.

In addition, this role focuses on efforts to build the Kenvue portfolio brands equity and balance Media ROIs and reach through initiatives like key partnerships for future proofing, and measurement for marketing effectiveness. Regional and local stakeholders’ enablement to unlock capabilities and drive a new culture against this transformation workstream.

The person in this role will be an industry leader with strong external relationships and a track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media that balance driving both KPIs of brand equity and ROI.

Key Responsibilities

Specifically, the role will be responsible for:

• Deliver strong end–to-end marketing spend deployment with Working and non-working media balanced for growth and a digital first landscape
• Drive media agency scope and impact leveraging key global and/or regional media partnerships, deal negotiation, and/or joint business plan development (media agency, Google, Facebook, etc) to deliver business growth and KPIs
• Creating new operational frameworks, business/marketing KPI’s, and executional models, seeking new ways to optimize the organization’s media model to increase effectiveness and efficiencies.
• Maximize working media ROI impact for Kenvue and help Kenvue brands invest sufficiently & strategically to build HH penetration with mental availability with consumers by designing, tracking, and sharing optimum marketing investment models
• Focus on delivering digital media innovation, leveraging industry leading technologies and capitalizing on various 1P/2P/3P data signals. Support in the creation of approach for the future of marketing against media wastage, cookie less future and media contingency planning
• Action category and competitive insights to drive consumer centricity and operational quality.
• Investigating and identifying capabilities needed for future growth over the next 18 months, and vendor onboarding and management. This may include capabilities ranging Ad tech, Mar tech, 3rd party data signals, custom data signals to drive incremental performance uplift, or new approaches to Precision marketing.
• Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT, embed data into our marketing investment decisions and develop media reporting to enable E2E “performance model.” Develop workflows (KPIs, baselines, opportunity value, cadence and next best action) and streamline tools, processes and sources for easy, actionable insights and real-time utility.
• Identify, evolve, and consolidate performance analytics and KPIs (Metrics that Matter) and toolsets
• Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities.

What we are looking for

Required Qualifications

• Bachelor’s degree, MBA or master’s preferred.
• Minimum of 10 years of experience in a corporate media/media agency or similar environment driving digital marketing innovation projects, precision/performance marketing, implementation of Ad tech/Mar tech and a strong track record of realizing business impact and thought leadership.
• Minimum of 10 years of progressive media experience, expertise in adtech/programmatic, digital marketing technology infrastructure, and a strong track record of realizing business impact and thought leadership.
• CPG, Beauty, or Selfcare industry experience as a marketer, publisher/partner or via an agency is preferred . Previous experience in regional roles or multi-market management is preferred.
• Demonstrated financial acumen in making effective business decisions & project management experience is required.
• Track record of project management success, identifying and implementing new business opportunities, measuring and delivering in-market results
• Some understanding digital transformation for marketing and media is preferred
• Experience in media planning and buying, including streamlining media operations and an understanding of how to apply identity solutions and ad technologies/programmatic to the media ecosystem for performance marketing outcomes.
• Demonstrated understanding of, and ability to shape, audience-first, data-driven media strategies, delivery, measurement, and optimization through analytics. Inclusive of digital and traditional channels, audience development, eCommerce, Brand Safety and key inventory/technology partners.
• Deep understanding of the role digital media plays in consumer experience. Fluency in data, digital ecosystems and the digital marketing funnel.
• Proven success in developing strategic agency/client partnerships to build long term brand health and business is required.
• Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
• Deep understanding of key media players such as Google, Meta, Tiktok
• Strong working knowledge of digital advertising workflow, measurement, optimization, and testing methods
• Excellent written and verbal communication skills including conducting executive level presentations
• Previous experience working with large brands/budgets and managing projects of scale
• Excellent project management skills; strong attention to detail and cross-team coordination
• Proficiency in Excel (Pivot Tables, VLookups, etc) and data visualization tools such as Tableau or Microsoft PowerBI
• Comfortable learning about and implementing new technologies to improve marketing effectiveness and efficiency.
• Demonstrated understanding of, and ability to shape, audience-first, data-driven media strategies, delivery, measurement, and optimization through analytics.
• Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles
• Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required. Proven success in developing strategic agency/client partnerships to build long term brand health and business is required
• Deals well with shaping direction in a new area and building modern capability with limited guidance. Proven leadership ability to motivate and manage cross-functional teams across a matrix organization. Exceptional networker connecting broadly across the organization and across countries.
• Exceptional business communication skills: demonstrated ability to communicate complex messages to diverse audiences; thinks in a structured way, able to set priorities across a multitude of opportunities; comfortable with ambiguity.
• Agile mindset & strong analytical skills. Analytical and ability to make recommendation grounded in marketing and business insights and judgement

Desired Qualifications

• Experience in Corporate Media for CPG/Beauty brands, Media Industry
• Experience in negotiating with partners to bring value to the region and brands.
• Knowledge of the Martech/AdTech/Digital Media vendor landscape and innovation opportunities.

What’s in it for you

· Competitive Total Rewards Package

· Paid Company Holidays, Paid Vacation, Volunteer Time & More!

· Learning & Development Opportunities

· Employee Resource Groups

Are you passionate about solving tough business problems that involves deep consumer understanding, data driven analytics to unleash business growth opportunities? If so, then a role in our Analytics & Insights (A&I) organization is for you!

Your role in A&I will be an active mix of getting your hands dirty in big data, data modeling, analytics while understanding consumer insights, behaviors through powerful storytelling to shape P&G business strategies. You will be an advocate for the consumer AND the business that will drive meaningful business growth. If this is YOU, here’s your opportunity!

Your Team

You will be part of an Organization Unit based in the Regional HQ (Singapore) and you will be working on APAC markets like Philippines and Thailand. You will report to an A&I Director in the Analytics & Insights function and work closely with Brand Management, Finance, Sales, R&D, and others, constantly exploring new opportunities for business growth.

What Success Looks Like

Your role in A&I function is like an internal, active, and influential business strategy consultant, whose role it is to ensure that consumer and shopper analytics and insights are the foundations of our business strategy and execution.

Your key to success will be your ability to build on and combine soft skills with analytical skills, and use integrative thinking to convey research findings to drive actions with your key business partners across levels and functions.

Responsibilities

• Develop fundamental consumer, shopper and market understanding which forms the foundation of all product launches.
• Work closely with the multifunctional partners to develop winning strategies, communication, and marketing plans
• Leverage analytics and business sense to influence media strategy, drive effectiveness of media and trade spends.
• Use new technologies like the Internet of Things (IoT), automation, external data, etc., to creatively to solve business problems.
• Bachelors or Master’s degree with up to 3 years of relevant experience in consulting, analytics, market research or FMCG industry.
• Background in any of these areas preferred: Analytics, Business Strategy, Consumer Behavior, Anthropology, Cognitive Psychology, Data Science, Statistics, Computer Science, or quantitative social sciences.
• Strategic and integrative thinking ability with good data-led story telling skillset, which allows you to influence the business and drive actions.
• Strong collaboration skills and the ability to work within diverse organizations and teams.
• Passionate, creative and curious with strong observational and analytical skills. Proficiency in excel, Power BI and Statistical tools like JMP is preferred but not a prerequisite.
• Proficiency in Tagalog or Thai Language is a prerequisite as these are the key markets where we will deepdiving into.

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Sick of boring internships that leave you dead inside?

Here's one that's going to challenge you in every way possible...

Don't continue reading if you're mediocre and weak, this one's for winners only.

The Role

Digital PR Interns play a key role in our performance campaigns, collaborating closely with our content and marketing teams to create brilliant work for clients while enhancing their online presence and building press mentions.

You support all aspects of the PR lifecycle from pitch through to delivery, with a primary responsibility of developing and implementing reactive digital PR campaigns.

Key Responsibilities

1. Take part in content research and ideation of campaigns, helping to generate content that engages, sparks debate, and is newsworthy enough to be featured on high-quality publications. If you’re brilliant at headlines and angles, you’ll fit right in!
2. Leverage trending events to achieve maximum PR impact on campaigns
3. Use a range of tools and sources to collect data and audience insights to form the foundation of ideas for creative digital PR campaigns and strategy
4. Execute the production of Digital PR campaigns – including working with creative teams, and outreaching to journalists
5. Execute tailored outreach strategies, pitches, write press releases and find outreach opportunities that will get journalists interested in your content

Requirements (What It Takes)

• Basic knowledge of Digital PR
• Experience in creating engaging and entertaining outreach campaigns using data and content
• Have experience in supporting a Digital PR campaign
• A strong understanding of the fundamentals of PR and SEO and how they integrate
• Able to learn fast and adapt to the dynamic world of Digital PR
• An excellent command of the English language, both written and verbally
• The ability to multi-task and work to deadlines
• Passion in PR, journalism, marketing, advertising or similar

Interested? Here Are The Next Steps...

1. Email a cover letter to [email protected] with the subject line "Marvel Digital PR Intern", and tell us why you're the best person for the job
2. Include the phrase "wonder woman" somewhere in your letter so we know you're cool
3. Attach your updated CV with the application
4. You'll be part of the 1% simply by following simple instructions

For our hustler friends who wanna work during sem

1. Part-time positions are available (3-4 hours a day minimum commitment, apply to learn more)

We are looking for a Director of Communication and Fundraising to join the team.

As a Director of Communication and Fundraising, you will be responsible for the development and implementation of internal employee and external stakeholders’ communication strategies to build St Luke’s ElderCare’s (SLEC) brand awareness, engagement, and brand value to support SLEC’s strategic priorities and growth plans. We will leverage strategic communications through digital and social media platforms to demonstrate the impact of our programmes and services, grow relationships with our stakeholders, and build thought leadership on active ageing that is transformational and innovative.

The Director of Communication and Fundraising will also be responsible for growing and managing income generation to support SLEC in delivering on its mission of transforming community care by enriching the lives of those through graceful and active ageing. The incumbent will develop and implement donor engagement, fundraising, philanthropic strategies and plans to support SLEC’s strategic priorities. The objectives are to establish meaningful relationships with the community, corporations, major donors and sponsors, to retain the current donor base, and develop new donor relationships.

Responsibilities:

Communication

• Develop and deliver SLEC’s communication strategies to effectively communicate with various stakeholders, including current and potential customers, employees, government entities, and the general public.
• Lead the development and building of an engaging and compelling SLEC brand to support SLEC’s vision and mission, leveraging the unique strengths of SLEC to achieve growth targets and strengthen brand recognition in key communities and audiences.
• Oversee all communication channels including media, corporate website, social media and other digital channels. Monitor and analyse communication metrics to ensure their effectiveness.
• Develop and execute an internal communication strategy to ensure employees are informed on organisational news, events, and objectives and proactively engage colleagues on key priorities.
• Initiate market research and translate analysis into well-structured and comprehensible recommendations for corporate communication and marketing initiatives; that will enhance and strengthen SLEC’s overall position in Singapore.
• Promote the effective integration of communications, brand building and public engagement, marketing messages and activities across all SLEC services through online and offline channels.

Media Relations & Crisis Communication

• Develop and implement effective public relations strategies to promote the mission and vision of SLEC.
• Craft senior management talking points, and speeches for internal and external stakeholders. Support Senior Leadership Team in public appearances and media engagements.
• Manage media relations and engagements in terms of media enquiries, writing media releases, preparing media kits and briefing spokespersons on FAQs.
• Support crisis communication efforts and lead the preparation of communication plans and media replies. Strategise and manage public and media relations to mitigate perception risks during times of reputational crises.

Fundraising

• Develop and implement strategies and programmes to expand and diversify donor base/pipeline; develop new income sources; and grow donorship across SLEC’s spectrum of donors ranging from individual, corporations, schools to partners.
• Plan short and long-term fundraising targets to meet funding needs across the organisation and develop effective strategies to achieve the set targets.
• Develop and implement a comprehensive, innovative and integrated fundraising plan as well as establish mutually beneficial partnerships, with a focus on major giving, institutional donors, trusts and foundations, and corporate partnerships.
• Develop a fundraising brand for the organisation's strategic cause to attract philanthropists. Cultivate and manage relationships to ensure long-term sustained philanthropic contributions to the organisation's cause.
• Expand mass market fundraising through direct marketing and online fundraising and ensure stable sustainability of funding through concerted stewardship.
• Create campaign concepts, stewardship of specific audiences, and coordinate data segmentation and contact schedules, with the aim of supporting sustainable, long-term programme growth.
• Work closely with senior leadership, board members, and other stakeholders to identify fundraising opportunities and build relationships with donors.
• Ensure proper governance of funds and full compliance with regulations as required by the Charity Commission, PDPA and Risk Management policies.

Job Requirements:

• Degree in English language, Mass Communications, Marketing or a related field from an accredited institution. A master’s degree in a communications-related field would be an advantage.
• Minimum of 10 years’ experience in corporate communications, media relations and fundraising, in a key leadership position.
• A passion for, and commitment to, serving the elderly in the community care sector.
• High integrity and openness combined with a commitment to good governance.
• Influential leader with the ability to work at both strategic and operational levels and building a high-performance team.
• The ability to work collaboratively and influence effectively across teams and externally to achieve organisational goals.
• Strategic communication skills with excellent writing and storytelling skills to craft Press Releases, Media FAQs, CEO messages, internal and external communication.
• Media relations, PR skills and crisis communications management.
• Track record of developing brand positioning and shaping messaging strategies leading to increased brand recognition.
• Track record of fundraising success, building relationships, and managing individual giving, high-value, and corporate donors.
• Excellent business planning, financial management and budgeting skills.
• Good knowledge of the rapidly changing media and communications industry, and the use of digital technology/channels to deliver and develop integrated communication plans.