About TWG Tea
TWG Tea was established in Singapore in celebration of the island’s great history as a trading post for fine teas. TWG Tea is a luxury concept that incorporates an international distribution network to professionals, unique and original retail outlets and exquisite tea rooms. A veritable tea institution, TWG Tea is passionate about sharing their expertise and has become a point of reference for tea lovers thirsty for knowledge.
TWG Tea tasters travel thousands of miles across the globe every year, sampling hundreds of teas in search of the most desirable harvests direct from source gardens. Offering over 800 single estate fine harvest teas and exclusive blends, as well as tea patisseries and other tea infused delicacies, TWG Tea is internationally recognized as a veritable innovator with the creation every season of new varieties of tea in collaboration with the world’s most renowned estates.
The TWG Tea team shapes the aesthetic image underpinning all the brand’s products, constantly updating the notion of TWG Tea even as they respect the elegance and beauty of the tea traditions of the world on which it is based, now spiced with a touch of sensuality and originality.
TWGTea.com
Job Summary
Based in Singapore, the PR & Content Manager is responsible for planning, developing, overseeing and implementing public relations strategies and communications content on a global level. The position is also responsible for directing the efforts of PR agencies and coordinating at the strategic and tactical levels with the other departments of the brand’s regional offices.
Primary Relationships
This position works directly with the PR and Content team, and reports directly to the Head of Communications.
Within the organization, this position will also work with the Marketing, Digital and CRM teams and will also have working relationships with the Design and Operations teams, the Tea Institute, as well as staff with similar positions within partner and franchise organisations. Outside the organization, the position has secondary working relationships with PR agencies, digital agencies, advertising agencies, event companies and any other service providers (photographers, videographers, printers, etc).
Job Descriptions
- Responsible for creating, implementing and measuring the success of a comprehensive public relations program that will enhance the brand’s luxury image and global positioning within the marketplace and the general public.
- Conceiving and implementing global PR strategies, and directing the creation of content calendars, press releases, announcements, and media alerts.
- Overseeing the updating of company information including boilerplates, management bios, interview Q&A’s, etc.
- Acting as TWG Tea’s brand representative with the media and influencers, overseeing on-site execution of media hosting and press events.
- Coordinate with target media and key opinion leaders on media requests, photoshoots, invitations and giftings.
- Monitor press and social media coverages, global trends and inform the team of developments in luxury, retail and F&B industries.
- Working with TWG Tea subsidiaries, franchises and distributors to ensure implementation of brand and editorial guidelines and directives.
- Overseeing the creation of global content calendars in accordance with brand guidelines.
- Managing any crises in collaboration with PR teams and PR agencies in Singapore and overseas.
- Ensuring the PR team maintain proper archives of global media clippings and regularly updating PR reporting standards.
- Ensuring the PR team and agencies achieve targets, goals and objectives.
- Overseeing the maintenance of TWG Tea global media databases and periodically revising and refreshing media outreach to constantly remain current.
Requirements
- Minimum of 5 years’ experience in communications, public relations and influencer marketing with demonstrated success, preferably in the luxury retail sector.
- Bachelor’s degree in communications and public relations preferred.
- Past experience working in a PR agency or luxury brand PR and content team is preferred.
- Applicants must be fluent in written and spoken English & Chinese.
Others
- Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications and public relations activities.
- Strong creative, strategic, analytical, organizational and personal skills.
- Demonstrated successful experience writing press releases, making presentations and negotiating with media.
- Computer literacy in word processing, data base management and page layout.
- Commitment to working in cross-functional teams.
- Ability to manage multiple projects at a time.
- Out-of-town, overnight travel to Singapore or within the region might be required from time to time (less than 5%).
Only shortlisted candidates will be notified.
Please upload detailed resume, indicating reasons for leaving, last drawn salary, expected salary and date of availability.
