Total 3 support analyst job vacancies in PR / Media / Communications category in D19 Serangoon Garden, Hougang, Sengkang, Punggol

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

RESPONSIBILITIES

• Support Customer and Content groups, by synthesizing and curating audience insights across media currencies (e.g. TV, Radio, Editorial, Digital, Social) including secondary research sources to help drive product, content and business strategy.
• Support Commercial group by delivering impactful value propositions to advertisers, including translating transmedia metrics into actionable performance insights for future campaigns.
• Synthesize, integrate mainstream, digital and social audience data from disparate sources and communicate a coherent story to address on-going business requirements.
• Manage custom quantitative and qualitative research initiatives, defining their business objectives, refining research instruments, data synthesis and insight generation.
• Deliver prompt response to ad-hoc analysis requests from Mainstream, Digital Sales and product teams.
• Apply enterprise level transmedia audience measurement framework and disseminate metrics/benchmarks via an online MIS platform/s e.g. Power BI.
• Utilise machine learning, AI capabilities etc to enhance business processes.
• Leverage unified customer database to derive transmedia insights about audiences.
• Train Business Operations team on relevant tools and solutions developed/used by CIA team.

• Degree in Statistics, Business Analytics or equivalent quantitative discipline.
• 3 years relevant working experience in research or related domains.
• Able to demonstrate numerical and storytelling capabilities in translating complex data into meaningful insights.
• Strong in critical thinking, problem solving and attention to details.
• Excellent communication skills.
• Proficient in MS Office applications, programming language (Python, R, SQL etc), Business Tools (Power BI, Tableau). Knowledge machine learning, artificial intelligence experiences are pluses.
• Collaborative team player with great attention to detail and timelines.

Social Media Strategy Development:

• Partnering with clients to gain insights into their marketing goals and target demographics, and crafting comprehensive social media strategies that align with these objectives.
• Generating captivating and persuasive content for a variety of social media platforms such as Facebook, Instagram and TikTok. This encompasses writing and editing posts, conceptualizing design ideas, and collaborating with designers and talent to produce graphics, videos, and other multimedia content, including EDMs, social media audits, and branding guides.
• Overseeing and managing social media accounts for both clients and the company, which involves scheduling and posting content, engaging with followers and customers, and responding to comments and messages.

Advertising Campaigns:

• Creating and executing paid social media advertising campaigns to effectively reach the intended audience. This includes setting up ad campaigns, determining targeting criteria, monitoring performance, and optimizing campaigns to meet desired outcomes.

Analytics and Reporting:

• Tracking and evaluating social media metrics and performance using tools such as Google Analytics, Facebook Insights, and social media management platforms. Producing reports to measure the success of social media strategies and campaigns, and offering data-driven recommendations for improvement.
• Keeping abreast of the latest trends, innovations, and best practices in social media marketing. Adopting new features and emerging platforms to ensure clients are leveraging the most effective strategies.

Requirements:

• At least a diploma in Mass Communications, Linguistics or similar field.
• Has skills in creative design campaign management and reporting.
• Good team player and able to work independently.

Transforming raw data into meaningful insights through the following:

• Measure and analyze activity with data-driven insights
• Build reporting dashboards and working the teams to provide statistics or business data that can help to drive business insights for the company
• Data analyst to deliver insights, reports, visualization and analytics to solve business problems and optimize growth opportunities
• Be passionate about working with multiple sources data to define
• Perform deep dive analysis in relation to social media/KOL stats and conduct ad-hoc analyses to support cross functional projects
• To be well versed with excel and other data analytical tools are a plus

BAU Business as Usual

• Collect data and analyze the growth of Titan Digital Media’s YouTube, TikTok, and Instagram uploads and creators under the Titan Creator Network on a weekly basis through quantitative and qualitative analysis
• Track and monitor content across Titan Digital Media Channels
• Strategize new ways to increase channels’ viewership and engagement
• Identity habits of target audience and channels
• Research on emerging trends across various social media networks

Client Campaigns

• Perform research to gain an in-depth understanding of clients and their customer profiles
• Provide comprehensive post-campaign reports through quantitative and qualitative analysis

Reports to Churn Out:

• Weekly/Monthly Growth of Channels and Videos
• Post-Campaign Reports - 7Day and 30Day
• Ad-hoc project reports

Qualifications & Requirements

• Min 1 year experience in relevant industry
• Ability to work in a fast-paced environment and independently
• Ability to communicate effectively
• Strong understanding of Data Analytics
• Ability to curate strong proposal decks
• Keen interest in supporting creators and supporting their growth, and social media
• Possess a positive attitude, and open to receiving constructive criticisms to improve the quality of work