Total 3 job vacancies by Centurion Corporation Limited

Summary: As part of our continued efforts in digitalisation, we are looking for a talented and experienced SEO/SEM Specialist to join us in the HQ office based in Singapore. As a part of the digital marketing team managing the digital assets for our various B2B and B2C portfolios and brands, you will play a pivotal role in optimizing our websites and apps and strengthening our digital presence in international markets. This role requires you to implement effective, results-driven SEO and SEM strategies to optimize our online visibility and outreach, establish strong and competitive web presence across search engines and paid channels, manage edm marketing, and achieve effective goal conversions.

Responsibilities:

• Develop, execute, and optimize comprehensive SEO/ SEM strategies that align with the business and brand’s goals, ensuring improved website rankings and higher visibility in organic search results.
• Manage and implement on-page, off-page and technical SEO
• Conduct detailed keyword research and analysis to identify opportunities and inform content strategies, ensure content copy optimization, and achieve competitive positioning.
• Perform ongoing competitor analysis to understand the business and digital landscape to identify trends, opportunities and gaps in competitors’ SEO, SEM, and digital marketing strategies. The regular findings should contribute and steer our own strategies and implementations.
• Conduct digital media forecast, planning, and execution for Google Ads and other paid online and display advertising channels, bid management and budget optimization for maximum ROI.
• Oversee the health of our digital assets and collaborate with developers to identify and fix any technical issues and ensure SEO best practices are properly implemented
• Manage lead generation and email marketing campaigns, which include optimize landing pages to drive conversions and improve the user experience.
• Monitor, analyse and report on campaign performance success, covering key metrics and KPIs, such as website traffic, rankings, click-through rates, conversions, and return on ad spend (ROAS), complete with data and insights presentation and actionable plans.
• Stay on top of the latest digital trends and algorithm updates to ensure our websites and social media activities remain compliant and competitive.

Requirements:

• Proven relevant qualifications and minimum 3 years of experience in similar SEO/SEM role with a strong track record of managing PPC budgets, improving rankings and driving paid search campaigns.
• Proficient with hands-on implementation experience with SEO/ SEM consoles and third-party tools, such as GA4, Google Ads, SEMrush, Moz.
• Strong understanding of digital and performance marketing, programmatic advertising and display networks, and relevant data analytics.
• Up-to-date knowledge of search engine algorithms and best practices in web and mobile SEO.
• Skilled in HTML, CSS and JavaScript for SEO purposes would be a bonus.
• Ability to work independently and as a pro-active team member, have a data-driven mindset, with strong analytical and problem-solving skills.

Job Description

• To maintain a rental listing of all tenancies in the dormitory, showing details such as tenant’s name, commencement date, expiry date, rental amount, etc.
• To monitor expiry dates of tenancies and send Letter of Offer
• To follow up with tenants renewal, collect requisite payments and prepare tenancy agreements for renewed tenancies and perform e-stamping of tenancy agreements.
• To file tenancy agreements and related documents systematically in the respective unit files.
• Work closely with HQ Sales Department and assist with cross-marketing among sister dormitories in the Westlite Group.
• To market available units at the prevailing prices set by management.
• To meet and exceed budgeted occupancy and rental rates.
• To liaise with prospective tenants and follow up with all requisite documentation pertaining to the tenancy, i.e. issuing of Letters of Offer, Tenancy Agreements, etc.
• Compulsory Daily Utilization of Customer Relationship Management (CRM) System for entire sales cycle from enquiry to closing deals, follow-through and re-marketing.
• To update personnel contacts in Dormitory Management System (DMS)
• To cover duties of other Sales Executive in their absence.
• To perform any other duties as assigned by management when and as deemed necessary

Requirements

• GCE A’ Level and above with minimum 1 year experience
• Proficient in Microsoft Office applications
• Good interpersonal and communication skills
• Able to work individually and a team
• Possesses with Class 3 Driver’s License will be an advantage
• Able to start immediately/short-notice

Job Description

• Identify high-potential accounts, converting them to our application as merchants and partners.
• Generate targeted sales revenue from merchants, brand partners, users’ purchases.
• Review campaign performance, provide in-depth analysis and key recommendations to improve and optimize performance to drive growth, and provide insights on campaign performance to drive long-term solution selling.
• Plan and execute digital marketing activities across digital channels and all relevant platforms.
• Leverage quantitative, qualitative analysis to identify users’ trends and recommends creative solutions (marketing, aesthetics & functionality) to drive user acquisition, loyalty, in-app revenue including the aesthetics and functionality.
• Manage digital platforms and makes improvements to the design of our mobile application and usability for users.
• Measure performance of digital marketing using web analytic tools
• Monitor and report on effectiveness and return of investment of marketing communications and campaigns proactively.
• Oversee day-to-day implementation, operations and analysis of customers and partners marketing campaign.
• Assess campaign effectiveness and generates data-driven commercial insights for stakeholders.
• Implement communication and public relations activities for digital marketing.
• Leverage analytics to plan, exercise and iterate online marketing and optimization campaigns.
• Research on current trends, work with agencies on social media campaigns and proactively recommend digital media opportunities.
• Evaluate end-to-end customer experience across multiple channels and customer touch points.
• Prepare yearly marketing budget and ensure events and marketing activities plan are within budget
• Any other ad-hoc duties as assigned.

Job Requirement

• Bachelor in Marketing/E-Commerce Management/Business Administration (Digital Marketing)/ Mass Communications
• Minimum 5 years of relevant experience in sales acquisition/revenue generation for mobile application and web application platforms
• Experience in digital marketing and mobile application platform
• Knowledge of digital advertising methods or worked with digital marketing agencies
• Good knowledge of digital marketing concepts and bests practices in e-commerce
• Good knowledge of consumer marketing distribution channel development
• Strong background in digital marketing mediums and website analytics
• Track record of delivering against targets on a quarterly basis
• Possess with good communication and negotiation skills
• Able to work in a team collaboration
• Able to start short-notice/immediately